Mezcal is known for its smoky flavor and distinct aroma and Del Maguey Vida Puebla was created to introduce the popular type of distilled Mexican alcoholic beverage to new consumers.
Michael Merolli, CEO of House of Tequila, Pernod Ricard, said: “Del Maguey Vida Puebla is an invitation to those who haven’t yet experienced the power of mezcal." In terms of taste, the mezcal is described as being both rich and mellow with notes of roasted agave, white peach and candied pine with citrus. Thanks to its affordable price point, ultra-palatable nature and well-balanced flavor profile, this mezcal promises to please.
This accessible mezcal is made from 100% Espadín agave, which first roasted underground, then naturally fermented and distilled twice in copper stills.
Key Themes Behind This Trend
- Accessible Agave Spirits
- More and more companies are creating accessible agave spirits to introduce a new audience to mezcal and other distilled Mexican alcoholic beverages.
- Affordable Premium Alcohol
- Creating affordable premium alcohol products like Del Maguey Vida Puebla opens up the market to new consumers who might not have considered purchasing a mezcal before.
- Ethnic and Cultural Beverages
- As more consumers seek out unique and traditional beverages, there is a growing market for ethnic and cultural drinks like mezcal, which provide a distinctive and authentic experience.
Where This Applies
- Alcoholic Beverages
- The alcoholic beverages industry can continue to innovate by creating accessible yet premium products like mezcal, which offer a unique and authentic experience at an affordable price point.
- Hospitality
- The hospitality industry can embrace the trend of accessible agave spirits and offer a variety of mezcal cocktails on their drink menus to appeal to customers seeking new and unique tastes.
- Artisanal Spirits
- Creating artisanal spirits like mezcal using traditional methods and natural ingredients provides a unique selling point for companies and appeals to consumers seeking more authentic and sustainable products.
