Alter Brewing is heralding the arrival of the warm summer months with the launch of a truly delicious and wonderfully refreshing Mexican-style lagers that is designed for carefree sipping and enjoyment.
'Alterado' is a Mexican-style lager that is said to have a hint of spicy aroma that gives way to earthy notes of corn as a result of the use of flaked maize. The use of Loral hop varieties gives this brew a welcoming citrus character, while the texture of the beer well and truly screams summer thanks to its refreshing and crisp character.
Ultimately, this Mexican-style lager is designed to be exceptionally easy-drinking, with its light golden hue and straw colored character welcoming to the eye and tempting you into indulging in its eminently crushable delights.
Image Credit: Alter Brewing
Key Themes Behind This Trend
- Mexican-style Lagers
- Breweries can explore the trend of creating Mexican-style lagers with a spicy aroma and citrus character to appeal to summer drinkers looking for easy-drinking options.
- Flaked Maize Use in Beer
- Brewers can embrace the trend of using flaked maize to add earthy notes to beer, which can differentiate their brews and attract customers looking for unique flavors.
- Easy-drinking Beers
- The trend of creating refreshing and crisp beers that are light in color and easy to drink can create opportunities for breweries to tap into the summer market and attract new beer drinkers.
Where This Applies
- Craft Beer
- Craft breweries can explore the trend of creating Mexican-style lagers using flaked maize and Loral hop varieties to add unique flavors and differentiate their brews from competitors.
- Food and Beverage
- Restaurants and bars can take advantage of the trend of easy-drinking, refreshing beers with spicy aromas and earthy notes to offer summer drink menus that appeal to casual diners and beer drinkers.
- Alcohol Distribution
- Alcohol distributors can identify the trend of easy-drinking, refreshing beers that are targeted towards summer consumption as an opportunity to increase sales by promoting these beers to retailers and bars that cater to this market segment.
