Ska Brewing, a Durango, Colorado-based brewery that is inspired the style and sensibilities of the genre of music with which it shares its name, is launching the latest and greatest version of Mexican Logger, its much-heralded Mexican-style lager.
This particular Mexican-style lager doesn't merely attempt to mimic the easy-drinking and summer-friendly traits of lagers crushed on a regular basis in Mexico, but actually manages to use a lager yeast strain from Mexico City itself, adding to its credentials. Cold fermented for a refreshing and clean taste, the Mexican Logger comes in at five percent ABV (alcohol by volume), making it the ideal beverage for easygoing summer sipping.
Officially inaugurated during a spring launch party that featured a musical performance by local band The Lawn Chair Kings, the introduction of Mexican Logger well and truly heralds sun-kissed daydrinking season.
Image Credit: Ska Brewing
Key Themes Behind This Trend
- Mexican-style Lager Trend
- Breweries specializing in Mexican-style lagers introduce unique yeast strains and innovative brewing techniques to capture the market.
- Summer-friendly Beer Trend
- Breweries come up with more summer-friendly beer options to cater to the casual day drinking market.
- Music-inspired Brewing Trend
- Breweries find inspiration from music genres and bands for their beer branding and marketing strategies.
Where This Applies
- Craft Beer Industry
- Craft breweries and microbreweries could capture the summer-drinking market further by introducing creative summer-friendly beer options.
- Music and Entertainment Industry
- Breweries could collaborate with local music and entertainment personalities to produce innovative beer creations that resonate with fans.
- Alcohol Tourism Industry
- Breweries producing unique beer flavors and catering to specific beer trends could attract tourists looking for a unique beer-drinking experience during their travels.
