Shiner Beers announced the launch of its new Mexican-style lager, dubbed ¡Órale!. The new beer's name is an authentic Mexican term that serves as an enthusiastic rallying cry that equates to the English expression "heck yes!". The beer represents the same spirited exclamation.
Gambrinus Company's CEO Carlos Alvarez is the brainpower behind the new offering. ¡Órale! is an expression of Alvarez's Mexican heritage and serves as a passion project for the brand. Crafted with premium 2-row malt and lager yeast, the beer boasts an earthy and mildly sweet flavor. Infused with agave, the beverage pairs well with seasonal favorites such as tacos, hamburgers, hot dogs, BBQ, cheese plates, and more. Siner Beers' latest launch is an ideal summer beverage.
Image Credit: Shiner Beers
Key Themes Behind This Trend
- Mexican-style Lagers
- The growing popularity of Mexican-style beers represents an opportunity for breweries to cater to consumers’ changing tastes and preferences.
- Heritage-centric Offerings
- Breweries can leverage their unique cultural backgrounds to create heritage-centric beer offerings like Shiner Beers’ ¡Órale! brand.
- Seasonal Beverage Pairs
- Crafting beers that pair well with seasonal favorites presents a chance for breweries to tap into existing consumer behaviors and preferences.
Where This Applies
- Beer
- Breweries can take advantage of the growing popularity of nontraditional beer styles like Mexican-style lagers.
- Food
- Restaurants and food vendors can promote beer pairings with seasonal menu items like tacos and barbeque to drive customer engagement and sales.
- Retail
- Retailers can capitalize on heritage-centric beer offerings like Shiner Beer's ¡Órale! brand to cater to the growing interest in culturally relevant products among consumers.
