Anyone who's ever traveled in Mexico or spent time in the company of people who speak Mexican Spanish will appreciate the ubiquity of the slang term 'Orale,' which is precisely why the Spoetzl Brewery in Texas has gone ahead and launched a delicious Mexican-style lager that is named after this emphatic expression.
The term 'Orale!' is often used as a highly enthusiastic and exuberant term of agreement or a rallying cry, and it is precisely this spirit of cheeriness, optimism and energy that the 'Orale!' Mexican-style lager aims to convey. Available in six-pack and 12-pack formats in both can and bottle forms, the 'Orale!' lager comes in at 4.5 ABV and is designed to be an accessible and highly sessionable summer beverage that can be enjoyed on its own or in conjunction with spicy meals.
Image Credit: Shiner
What's Driving This Trend
- Mexican-style Lagers
- Traditional brewing styles are being reinvented with a Mexican twist, presenting opportunities for authentically inspired craft beers and lagers.
- Expressive Branding
- Incorporating language and culture into branding can connect with consumers and create a lively image for companies in any industry.
- Highly Sessionable Beverages
- Creating easily drinkable, low ABV drinks that can be enjoyed throughout the day presents churn-resistant opportunities in the beverage industry.
Who This Affects Most
- Brewing
- The brewing industry can capitalize on incorporating cultural and language elements to create unique and delicious beers and lagers.
- Food and Beverage
- Combining food and beverage concepts around highly sessionable beverages can create cross-marketing and promotion opportunities in the industry.
- Marketing and Advertising
- Incorporating expressive and cultural language into branding can create opportunities for effective and unique marketing campaigns in any industry.
