Spoetzl Brewery, which has gained acclaim around the world for crafting the globally recognized Shiner Bock Beer, has launched a delicious cream ale that makes use of the brewery's classic recipe along with a truly modern source of inspiration in the form of the viral 'berries and cream' craze sweeping TikTok.
As a result, the Berries & Cream ale is a suitably playful and quirky brew that pays tribute to the thousands of TikTok users who uploaded content based on a 2007 candy commercial that swept the airwaves. Accordingly, this particular cream ale features a heavy dose of blackberries and raspberries, an additional dose of wheat malt and a crisp texture that makes it a magnificently enjoyable brew.
Image Credit: Spoetzl Brewery
Key Themes Behind This Trend
- Social Media-inspired Beers
- Breweries can create unique and playful beers inspired by viral social media content to capture the attention of younger consumers.
- Fruit-infused Beers
- Introducing unconventional flavors like berries and cream can add a new dimension to classic beer recipes and appeal to consumers looking for unique taste experiences.
- Nostalgic Marketing
- Drawing on nostalgia for classic commercials and cultural moments can be an effective way to connect with consumers and create unique branding opportunities.
Where This Applies
- Beer Brewing Industry
- Breweries can experiment with unconventional flavors and social media-inspired marketing to appeal to younger and more adventurous beer consumers.
- Social Media Industry
- Social media platforms like TikTok can inspire new trends in food and beverage, providing unique opportunities for cross-industry collaborations.
- Marketing and Advertising Industry
- Brands can leverage nostalgia for iconic commercials and cultural moments to create impactful marketing campaigns and connect with consumers on a deeper level.
