Summit Brewing Company, a Minnesota-based brewery that has gained widespread acclaim for its exceptional array of high-quality lagers and ales, is well and truly embracing the onset of the warmer months with the introduction of a delectable new Kolsch-style ale dubbed the 'Lake Crusher Mixed Berry.'
The latest and greatest addition to the brewery's well-received Crusher series, the 'Lake Crusher Mixed Berry' ale makes use of a combination of Loral and Lemon Drop hops. As its name suggests, this particular brew is ideally suited to being devoured during lazy afternoons by the lake, although it's just as fitting as an eminently crushable brew in pretty much any setting.
“It’s an easy beer to enjoy during those sunny summer days when the only place you want to be is outside with a cold beer in hand," stated Damian McConn, chief brewing officer at Summit Brewing.
Image Credit: Summit Brewing Company
What Makes This Trend Stand Out
- Fruit-infused Beers
- Opportunity to explore adding a variety of fruits to beers for enhanced flavor, aroma and new customer base.
- Drink for Outdoors
- Opportunity to create more drinks that are suited to specific outdoor settings to enhance the drinking experience.
- Low Alcohol Content Beers
- Opportunity to capitalize on the trend of lighter, lower alcohol content beers for consumers concerned with health and wellness.
Sectors Adopting This
- Craft Beer Industry
- Opportunity to develop niche and seasonal beer collections catering bespokely to specific customers' preferences.
- F&B Service Industry
- Opportunity to curate drink options catering to specific occasion settings to enhance customer experience.
- Health and Wellness Industry
- Opportunity to market and supply low alcohol, light beer options that are healthier and align with customers' wellness goals.
