Sloop Brewing Company is preparing for the arrival of the warm summer months with the launch of 'Sloop Premium Lager,' a delectable American lager that is designed to function as an easy-drinking brew that is accessible to craft beer aficionados and casual beer-sippers alike.
This particular American lager makes careful use of European hops, intelligently blended malted barley and water and happens to be cold-lagered, giving it a marvelously refreshing character that revolves around recognizable flavors and colors that are guaranteed to satisfy.
The 'Sloop Premium Lager' is available in 12-packs of 12-ounce cans, and comes in at an unintimidating 4.6 percent ABV.
"Sometimes you just want something clean, simple, and easy drinking at the end of a long day or for a neighborhood gathering, and we think Sloop Premium can perfectly fill that niche," stated Sloop co-founder Justin Taylor.
Image Credit: Sloop Brewing
What's Driving This Trend
- Easy-drinking Beers
- Simplified beers that can be appreciated by craft beer enthusiasts or casual drinkers alike.
- European Hops Blends
- Innovative combinations of European hops with American lagers produce refreshing flavors.
- Canned Beer Alternatives
- More craft brewers are offering their beers in cans, making them more portable and accessible.
Who This Affects Most
- Alcoholic Beverages
- Breweries and distilleries can innovate in the development of easy-drinking beers and canned beverage options.
- Hospitality
- Bars and restaurants can cater to customers looking for accessible and refreshing brews in addition to their craft beer offerings.
- Packaged Foods
- Retailers can stock up on canned beer alternatives to offer customers convenient and accessible options for their next backyard barbecue or picnic.
