Subtly Hopped Light Lagers

This Beer is Designed For Easygoing Year-Round Enjoyment

Good Supply Beer, a light beer and lager brand owned by international cannabis and packaged goods company Tilray Brands, is introducing the market to a light lager that is designed to cater to easygoing beer-drinking contexts.

The Good Supply light lager is crafted with high quality pilsner malt and features low-key hop infusion, making for a beer that is crisply refreshing, indubitably smooth and eminently accessible. Coming in at 4.2 percent ABV (alcohol by volume), this tasty light lager makes use of Crystal and Hallertau hop varieties.

Available in 16-ounce cans as a year-round offering, the Good Supply light lager represents the best in light, easy-drinking beer enjoyment. In the words of Ty Gilmore, president, U.S. beer at Tilray, Good Supply "is the perfect new light beer that’s affordable and tastes great."

Image Credit: Good Supply

Easygoing Light Beers
Creating light beers with subtle hops for easy-drinking contexts.
Year-round Accessibility
Designing light lagers as a year-round offering.
Affordable Craft Beers
Producing light beers that are both affordable and high-quality.

Who This Affects Most

Craft Beer
Opportunity for breweries to create light lagers with subtle hops for broader appeal.
Packaged Goods
Potential to introduce affordable and flavorful light lagers to the market.
Alcohol and Beverage
Opportunity to cater to the demand for easy-drinking, accessible light beers.
SCORE
5.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 74%
Activity 65%
Freshness 18%