The BrewDog Cold Beer lager is a new low-alcohol libation crafted with flavor and quality in mind as a response to the increasing demand for refreshments that keep alcohol content to a minimum. The beer comes in with a 3.4% ABV and has been prepared in the Kolsch style that sees the beer fermented with an ale yeast at a lower temperature, which explains the name. The beer is positioned as crisp, cold and classic, and is arriving at the perfect time to coincide with the change in seasons as the perfect option to pick up for serving to guests.
Chief Marketing Officer Lauren Carrol commented on the BrewDog Cold Beer lager saying, "As shoppers continue to monitor their alcohol consumption, we have identified a need for a low abv beer, that not only delivers a more sessionable pint, but with quality our number one priority, also provides the great taste that BrewDog is known for and a liquid that we can be proud of."
Why This Trend Is Growing
- Low-abv Beer
- Exploring the rising interest in low-alcohol beverages, particularly in the beer market.
- Kolsch-style Brewing
- Innovating brewing techniques with the use of ale yeast at lower temperatures for unique flavors.
- Sessionable Pints
- Addressing the demand for easy-drinking options that maintain quality and taste satisfaction.
Industries Being Reshaped
- Craft Beer
- Embracing the shift towards lower-alcohol content in craft beer to cater to health-conscious consumers.
- Beverage Manufacturing
- Leveraging innovative brewing methods like Kolsch-style fermentation to differentiate products in the competitive market.
- Hospitality Sector
- Adapting to the trend of sessionable pints for guest offerings and enhancing customer experience.
