Venerable outdoor gear brand L.L. Bean has been roped into a unique collaboration with Harpoon Brewery in order to create a delectable amber lager that is well and truly designed to be enjoyed in the great outdoors.
The Harpoon x L.L. Bean Harvest Lager is a decidedly sessionable brew that is made with the utilization of malt sourced from Maine. Coming in at five percent ABV (alcohol by volume), this particular beer offers an easily accessible and refreshing flavor.
Made available for a limited period of time in four-packs of 16 ounce cans, this beer represents a carefully thought-out partnership that plays into the significance of crisp lagers to outdoor adventurers who like to cool off with a nice beer.
Dan Kenary, co-founder and CEO over at Mass. Bay Brewing, stated that the two brands collaborated thanks to a shared mission to "create a beer that could be enjoyed by everyone outdoors — whether you're a weekend warrior, urban explorer, or simply looking for a delicious new lager to try out with friends."
Image Credit: Harpoon Brewery
Key Themes Behind This Trend
- Collaborative Brews
- Collaborations between outdoor gear brands and breweries can create unique, experience-focused products that resonate with adventure enthusiasts.
- Locally-sourced Ingredients
- Utilizing local ingredients, like malt from Maine, can enhance the authenticity and appeal of craft beer among consumers seeking regional specialties.
- Sessionable Beers
- Developing accessible, low-ABV beers caters to an expanding market of consumers who enjoy social drinking without the high alcohol content.
Where This Applies
- Outdoor Gear
- The outdoor gear industry can explore partnerships that extend their brand into lifestyle products like specialty beverages.
- Craft Brewing
- Craft breweries can benefit from strategic alliances with non-traditional partners, broadening their market reach and consumer engagement.
- Regional Agriculture
- The inclusion of regional agricultural products in brewing processes strengthens local economies and creates a distinct product identity.
