Threes Brewing has teamed up with Wayfinder Beer to launch a marvelous lager brew that is noted for its unique hop selection, which gives rise to a lager that is sessionable but also boasts more character and depth than many other craft lagers.
What makes this particular beer unique is the fact that it features a pair of locally raised hops of the Williamette and Mt. Hood varieties. This particular pairing of hops helps to promote what Threes Brewing refers to as a "lovely bouquet of aromatics," with floral power-notes upfront that are followed by more tranquil notes of berry and elegant notes of spice and wood. The brewery's tasting notes also mention elements of pink peppercorn and aged cedarwood.
The use of Premium North American Pilsner Malt along with rice give the beer a classic lager appearance and pour profile, with a light texture making it eminently crushable.
Image Credit: Threes Brewing
What Makes This Trend Stand Out
- Locally Sourced Ingredients
- Breweries can innovate by using locally raised or grown ingredients to create unique flavors and profiles in their beers.
- Aromatic Flavor Profiles
- The use of specific hop varieties can create flavorful and aromatic beers, offering an opportunity for breweries to differentiate their products in a crowded market.
- Sessionable Craft Lagers
- There is an opportunity for breweries to create sessionable lagers that offer more character and depth than traditional mass-produced beers.
Sectors Adopting This
- Craft Beer
- Craft breweries can differentiate themselves by using locally sourced and unique ingredients, and by focusing on flavorful and aromatic profiles.
- Agriculture
- Local farmers and hop growers can benefit from partnerships with craft breweries looking to source unique ingredients for their beers.
- Hospitality
- Bars and restaurants can offer new and unique beers to their customers by partnering with craft breweries and showcasing their locally sourced ingredients and flavorful profiles.
