As the new, official rum partner of MLS Canada, Captain Morgan is bringing fans some exciting and memorable soccer experiences. The strategic partnership will include a multi-touchpoint marketing campaign extending to MLS venues through field signage at three clubs in addition to broadcast ads on TSN, TVA Sports, and MLS digital platforms.
Diego Moratorio, General Manager of MLS Canada, commented on the collaboration: "We are excited to welcome Captain Morgan to our lineup of partners. Captain Morgan has already demonstrated how much it believes in MLS and the growth of the sport in North America and is now extending its commitment to Canada, where we will collaborate to raise the popularity of our league to even higher levels. This will be a fun and innovative partnership for many years to come."