Captain Morgan Original Spiced Gold Mixed with Pepsi Max is a new collaboration ready-to-drink (RTD) alcoholic beverage product from the Diageo-owned rum brand that's crafted with low-calorie flavor in mind.
The drink is crafted with the namesake Original Spiced Gold rum from Captain Morgan along with Pepsi Max soda, which combine to create a beverage perfect for easy enjoyment from anywhere at anytime. The drink is making its debut in the UK where it features a 5% ABV, and will come in 250ml and 330ml cans. Shoppers can find it now at retailers including Sainsbury's Tesco, Morrisons and Asda.
General Manager at PepsiCo GB Natalia Filippociants spoke on the new Captain Morgan Original Spiced Gold Mixed with Pepsi Max saying, "PepsiCo is always looking for new opportunities to meet the changing tastes and demands of consumers by bringing new, innovative products to market. Our partnership with Diageo brings together two drinks powerhouses who share a passion for innovation. Together, we’re mixing up the RTD category by creating a premium, iconic blend of flavours fans know and love with Captain Morgan Original Spiced Gold and Pepsi Max – the first alcoholic beverage to feature our flagship Pepsi brand.”
Key Themes Behind This Trend
- Low-calorie Alcoholic Beverages
- Health-conscious consumers are driving demand for low-calorie alcoholic beverages, creating a new niche within the RTD market.
- Collaborative Beverage Creations
- Collaborations between iconic brands like Captain Morgan and Pepsi Max are gaining traction, leading to innovative flavor combinations and enhanced brand loyalty.
- Convenient RTD Drinks
- The rise of convenient RTD drinks reflects evolving consumer preferences for on-the-go, hassle-free alcoholic options.
Where This Applies
- Alcoholic Beverages
- The alcoholic beverages industry is being transformed by low-calorie and ready-to-drink innovations catering to health-conscious and convenience-seeking consumers.
- Non-alcoholic Beverages
- Non-alcoholic beverage companies are exploring partnerships with alcohol brands to tap into new market segments and diversify product offerings.
- Retail
- Retailers are capitalizing on the RTD trend by stocking a variety of innovative alcoholic beverages, appealing to a diverse customer base.
