The Captain Morgan Strawberry Daiquiri premixed cocktail is the latest addition to the brand's ready-to-drink (RTD) portfolio that's set to deliver exceptional taste in a convenient way.
The cocktail features the signature flavor the namesake cocktail and is crafted using Captain Morgan rum to prioritize a high-quality recipe. Arriving in the UK, the canned cocktail is launching into convenience and wholesale channels in slim 250ml cans, and builds on the success of other RTD libations presently on the market. The drink replicates the bar-inspired refreshment perfectly and is arriving in a timely manner to coincide with the change of seasons.
Captain Morgan Marketing Manager, Diego GB Lizzy True spoke on the Captain Morgan Strawberry Daiquiri saying, "This latest innovation leans into shoppers’ desire for convenience, as well as the booming popularity of cocktails, with two in five consumers in the on-trade now choosing to drink cocktails at least once a week."
The Captain Morgan Strawberry Daiquiri is Ready to Enjoy Anytime
Michael Hemsworth — March 23, 2023 — Lifestyle
References: captainmorgan & talkingretail