What is the trend of ready-to-drink alcohol beverages?

The increasing popularity of RTD alcoholic drinks offers a convenient solution for consumers seeking high-quality, premixed beverages at home or on-the-go.

What is the trend of classic cocktail revivals?

Nostalgic drinks like rum and cola are being reintroduced in modern formats, appealing to consumers who crave traditional flavors with contemporary convenience.

What is the trend of portable beverage packaging?

Sleek, portable cans are transforming the way alcoholic drinks are consumed, providing easy access and versatility for social or outdoor occasions.

What are the implications for the alcohol manufacturing industry?

Alcohol producers are innovating by partnering with beverage companies to capitalize on the demand for convenient, pre-mixed cocktails.

What are the implications for the beverage packaging industry?

The packaging industry sees opportunity in developing and producing innovative, slim can designs that enhance portability and sustainability.

What are the implications for the retail and distribution industry?

Retailers and distributors are expanding their offerings to include a diverse range of RTD beverages that cater to modern consumer preferences for convenience and variety.

Ready-to-Serve Rum Refreshments : Bacardí & Coca-Cola

Ready-to-Drink Rum Canned Cocktails Image 1

Ready-to-Drink Rum Canned Cocktails Image 2

Spiced Ready-to-Drink Cola Cocktails Image 1

Bacardí & Coca-Cola Offers a Classic Recipe in a Convenient Way

Michael Hemsworth — April 17, 2025 — Lifestyle

References: cocacolaep & grocerytrader

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The Bacardí & Coca-Cola ready-to-drink alcohol product has been announced in the UK as a new collaboration between the brands that's perfect for avid fans of the classic rum and cola refreshment to enjoy. The drink features Bacardí's classic rum in the mix alongside Coca-Cola and packs both into a slim can that's ready to pour into a glass over ice or even enjoyed straight from the can, if desired. The RTD beverage features a 5% ABV and builds on the classic pairing that has been a bar staple since 1900.

Associate Director, Alcohol Ready-to-Drink at CCEP GB Elaine Maher spoke on the Bacardí & Coca-Cola ready-to-drink alcohol product saying, "With over a century of heritage, this serve is already one of the world’s most recognisable bar calls. Bringing it into the ready-to-drink space meets strong consumer demand for trusted, convenient choices without compromising on quality. The drink’s light, smooth profile and iconic flavour make it the perfect start to any evening or get-together. Convenience and simplicity are key – and with this new format, it’s never been easier to enjoy a perfectly mixed version of this legendary serve."

Trend Themes

Ready-to-drink Alcohol Beverages — The increasing popularity of RTD alcoholic drinks offers a convenient solution for consumers seeking high-quality, premixed beverages at home or on-the-go.
Classic Cocktail Revivals — Nostalgic drinks like rum and cola are being reintroduced in modern formats, appealing to consumers who crave traditional flavors with contemporary convenience.
Portable Beverage Packaging — Sleek, portable cans are transforming the way alcoholic drinks are consumed, providing easy access and versatility for social or outdoor occasions.

Industry Implications

Alcohol Manufacturing — Alcohol producers are innovating by partnering with beverage companies to capitalize on the demand for convenient, pre-mixed cocktails.
Beverage Packaging — The packaging industry sees opportunity in developing and producing innovative, slim can designs that enhance portability and sustainability.
Retail and Distribution — Retailers and distributors are expanding their offerings to include a diverse range of RTD beverages that cater to modern consumer preferences for convenience and variety.

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