Jack & Coke is a classic drink that has stood the test of time, so the Jack Daniel’s & Coca-Cola Cherry has been unveiled as a new take on the boozy concoction. The product builds on the original Jack Daniel's & Coca-Cola ready-to-drink (RTD) beverage by giving it a decidedly fruit-forward update that's expected to be a hit amongst consumers this summer. The drink comes in 330ml cans and features a 5% ABV to give it a modest profile that can be enjoyed in moderation just like a hard seltzer or conventional beer.
Associate Director for alcoholic ready-to-rink (ARTD) at CCEP GB Elaine Maher spoke on the Jack Daniel’s & Coca-Cola Cherry saying, "With the RTD category now worth £554million in Great Britain, this launch is about more than just giving fans something fresh – it’s a brilliant opportunity to bring flavoured cola lovers into the category for the first time, with Coca-Cola and Coca-Cola Zero Cherry alone clocking up nearly £107million in sales to date."
Key Themes Behind This Trend
- Flavored RTD Beverages
- The rise of flavored ready-to-drink cocktails reflects a growing consumer preference for diverse taste experiences in familiar beverages.
- Alternative Classics
- Reinventing classic beverage combinations with new flavors provides brands an avenue to modernize traditional offerings while attracting new customer segments.
- Moderate ABV Appeal
- The increasing popularity of drinks with moderate alcohol by volume taps into a consumer trend towards mindful consumption and social drinking without overindulgence.
Where This Applies
- Beverage Innovation
- The beverage industry is witnessing a surge in innovation, particularly with the infusion of unconventional flavors into established drink pairings.
- Alcoholic Ready-to-drink
- The alcoholic ready-to-drink sector is expanding as brands introduce novel flavor profiles to capture a share of the lucrative and growing pre-mixed cocktail market.
- Flavored Cola Market
- The flavored cola market is experiencing revitalization, as collaborations with iconic alcohol brands offer fresh and enticing products for enthusiasts.
