The Jack Daniel's & Coca-Cola Cocktail Combines Two Classics
Michael Hemsworth — June 14, 2022 — Marketing
References: brown-forman & foodandwine
The Jack Daniel's & Coca-Cola cocktail is a premixed drink created in collaboration between the brands to provide consumers with an even easier way to enjoy the classic libation. The drink features the classic Jack Daniel's Tennessee Whiskey with Coca-Cola's soda, and will come in original and Zero Sugar options. The cocktails are inspired by the classic bar cocktail and combine two of the most recognizable brands in the world.
CEO and President of the Brown-Forman Corporation Lawson Whiting spoke on the new Jack Daniel's & Coca-Cola cocktail saying, "Brown-Forman has been a leader in the ready-to-drink category since we launched our first Jack Daniel's RTD more than 30 years ago. Coca-Cola perfectly complements Jack Daniel's and our existing RTD offerings, enabling us to accelerate expansion and continue to grow our business around the world."
Image Credit: Brown-Forman Corporation / The Coca-Cola Company
CEO and President of the Brown-Forman Corporation Lawson Whiting spoke on the new Jack Daniel's & Coca-Cola cocktail saying, "Brown-Forman has been a leader in the ready-to-drink category since we launched our first Jack Daniel's RTD more than 30 years ago. Coca-Cola perfectly complements Jack Daniel's and our existing RTD offerings, enabling us to accelerate expansion and continue to grow our business around the world."
Image Credit: Brown-Forman Corporation / The Coca-Cola Company
Trend Themes
1. Premixed Cocktails - The trend of premixed cocktails is disrupting the alcohol industry by providing consumers with an easier way to enjoy their favorite drinks.
2. Brand Collaborations - The trend of brand collaborations is creating disruptive innovation opportunities for businesses to reach new audiences and offer unique products.
3. Low-calorie Drinks - The trend of low-calorie drinks is disrupting the beverage industry by providing healthier options for consumers who are conscious about their calorie intake.
Industry Implications
1. Alcohol - The alcohol industry can capitalize on the trend of premixed cocktails by creating their own unique drinks and collaborating with other brands to offer consumers a wider range of options.
2. Beverage - The beverage industry can take advantage of the trend of low-calorie drinks by creating new products that cater to consumers who are looking for healthier options.
3. Marketing - The marketing industry can benefit from the trend of brand collaborations by helping businesses create campaigns that appeal to consumers who are interested in unique and exclusive products.
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