Cadbury set up a unique Easter chocolate pop-up in the UK that offers a throwback to the 80s, as the entire store is styled like a video store. The launch of Cadbury's 80s-style store ties in with its recently launched EATertainment streaming service, which is centered on all things chocolate. Inside the pop-up, chocolate lovers will be able to browse the titles that are available on Cadbury’s EATertainment platform like The Last Delivery, which tells the story of a baker going to the "eggstreme." Visitors will also delight in being able to fill a movie-inspired tin with treats of their choosing.
The Cadbury EATertainment video store in London is open for a limited time throughout March and April, offering an unconventional way for people to participate in an egg hunt.
Image Credit: Cadbury
What Makes This Trend Stand Out
- Retro-themed Pop-up Stores
- Opportunity to create unique and memorable brand experiences by replicating retro themes in pop-up stores.
- Experiential Branding
- Chance to build strong brand loyalty and create memorable experiences through interactive and immersive in-store branding.
- Bringing Online Content Offline
- Innovative ways to bring online content into the physical space, creating a seamless brand experience that drives customer engagement.
Sectors Adopting This
- Chocolate Industry
- Opportunity to bring new life to chocolate products through unique and interactive branding experiences.
- Retail Industry
- Chance for retail companies to offer unique in-store experiences that drive customer engagement and create brand loyalty.
- Entertainment Industry
- Potential for entertainment companies to expand their reach and engagement by bringing their content to physical spaces.
