Cadbury set up a unique Easter chocolate pop-up in the UK that offers a throwback to the 80s, as the entire store is styled like a video store. The launch of Cadbury's 80s-style store ties in with its recently launched EATertainment streaming service, which is centered on all things chocolate. Inside the pop-up, chocolate lovers will be able to browse the titles that are available on Cadbury’s EATertainment platform like The Last Delivery, which tells the story of a baker going to the "eggstreme." Visitors will also delight in being able to fill a movie-inspired tin with treats of their choosing.
The Cadbury EATertainment video store in London is open for a limited time throughout March and April, offering an unconventional way for people to participate in an egg hunt.
Image Credit: Cadbury