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Top 30 Publicity Stunts Trends in February

From 1,087-Pound Bean Dips to Hot Sauce Tub Giveaways

— February 23, 2020 — Marketing
The February 2020 Publicity Stunt trends explore ideas like 1,087-pound bean dips, sports-themed chair giveaways, branded football-themed snack holders, and hot sauce tub giveaways in preparation for the upcoming Super Bowl game. All the promotions give fans the possibility of winning branded swag to more comfortably watch the big game while being a spectacular host.

These February 2020 publicity stunts use clever, Super Bowl-themed marketing tactics to gain brand exposure and consumer loyalty. Take HEINZ, the iconic ketchup brand that went above and beyond for football fans and launched the HEINZ's 57 cent flight promotion. Those who were hoping to watch the big game in person and booked their flight to Miami before the final teams were determined while have their flights re-routed for only 57 cents -- a big saving compared to the traditional $200 fee.
8
Score
Popularity
Activity
Freshness
30
Blender-Branded Fitness Campaigns
Blender-Branded Fitness Campaigns
NutriBullet Introduces the Cheeky BulletFit Campaign
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29
Iconic Son Grooming Ambassadors
Iconic Son Grooming Ambassadors
Old Spice Introduced a Son to Target Younger Consumers
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28
Viral Mascot Deaths
Viral Mascot Deaths
Planters' Mr. Peanut is Dead & the Funeral Will Be Aired During the Super Bowl
<
27
Football-Themed Flight Promotions
Football-Themed Flight Promotions
HEINZ Offers 57 cent Flight Changes for Super Bowl Fans
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26
Lengthy 54-Topping Pizzas
Lengthy 54-Topping Pizzas
Hormel Foods Created an Extra-Long Pizza Inspired by Regional Flavors
<
25
Hot Sauce Tub Giveaways
Hot Sauce Tub Giveaways
Frank’s RedHot is Giving Away 100 Frank’s RedHot Kegs for the Super Bowl
<
24
Secret Car Finding Contests
Secret Car Finding Contests
Volkswagen Launched 'The No Show Room' Giveaway to Promote Its New Car
<
23
Climate-Exposing Replica Apparel
Climate-Exposing Replica Apparel
Tradera Hid Climate Facts in Replicas of Famous Clothing
<
22
International Space Station Replicas
International Space Station Replicas
The LEGO International Space Station is Seven-Foot-Tall
<
21
Branded Climate-Conscious Funds
Branded Climate-Conscious Funds
Lush's Animal Fund Helps Wildlife Affected by the Australian Fires
<
20
Dance-Based Social Media Contests
Dance-Based Social Media Contests
Epic Games Announces a TikTok Contest for Fortnite's Next Emote
<
19
Sports-Themed Chair Giveaways
Sports-Themed Chair Giveaways
The Heluva Good! Best Seat in the House is Ideal for the Super Bowl
<
18
Chocolate-Focused Livestream Events
Chocolate-Focused Livestream Events
Cadbury's Unique Chocolate Dishes Promote Its Video Platform
<
17
Strategic Brand Punctuation Swaps
Strategic Brand Punctuation Swaps
IKEA's Wembley Location in London Temporarily Added Quotes
<
16
Pop Culture Burger Promotions
Pop Culture Burger Promotions
foodora and Burgers N’ Fries Forever Launched the OK BOOMER Burger
<
15
Record-Breaking Chocolate Bars
Record-Breaking Chocolate Bars
Snickers Created an Extra-Large Chocolate Before the Super Bowl
<
14
Comprehensive Milk Concierge Services
Comprehensive Milk Concierge Services
Mothers at CES 2020 Now Have Access to Refrigerated Storage
<
13
Romantic Fast Food Pop-Ups
Romantic Fast Food Pop-Ups
White Castle is Sharing a Special Dining Experience for Valentine's Day
<
12
Branded Football-Themed Snack Holders
Branded Football-Themed Snack Holders
Reynolds Wrap Debuted the New Limited-Edition Hunger Harness
<
11
Inflight Wellness Exercises
Inflight Wellness Exercises
Flyers Can Exercise En Route Thanks to Air New Zealand and Les Mills
<
10
Tongue-in-Cheek Fast-Food Campaigns
Tongue-in-Cheek Fast-Food Campaigns
Burger King Calls on Meghan & Harry in a Cheeky Royal Campaign
<
9
Vegan Donut Burgers
Vegan Donut Burgers
Dunkin’ Launched the Snoop Dogg-Inspired ‘The Beyond D-O-Double G Sandwich’
<
8
Offline-Themed Ale Promotions
Offline-Themed Ale Promotions
Miller Lite Offline Can is Offered for Free to Fans Who Go Offline
<
7
Breakable Chocolate Hearts
Breakable Chocolate Hearts
The Ironic Heartbreaker Chocolate Heart is Designed to Be Smashed
<
6
1,087-Pound Bean Dips
1,087-Pound Bean Dips
BUSH'S Beans Launched 70-layer Bean Dip as the Ultimate Super Bowl Snack
<
5
Branded Burger Apartments
Branded Burger Apartments
The Burger King Home is Full of Food-Themed Furniture & Decor
<
4
Provokingly Empowering Candles
Provokingly Empowering Candles
This Daring Goop Candle Went Viral and It Sold Out Very Quickly
<
3
Emoji-Themed Valentine's Day Soaps
Emoji-Themed Valentine's Day Soaps
Lush Cosmetics Debuts a Risqué Valentine's Day Campaign
<
2
Decorative Product Mash-Ups
Decorative Product Mash-Ups
MÜPOLASH Combines IKEA Belgium's Most Instagrammable Products
<
1
Luxury Fast-Food Branding
Luxury Fast-Food Branding
The McDonald's x Alexander Wang Collaboration Oozes Sophistication
<