A new TikTok contest has been announced that will determine "the next big emote for Fortnite Battle Royale." This activation gives one lucky fan the chance to "live in the game forever."
The TikTok contest is launched by Epic Games and calls on users to show off their dance moves. Aside from being a good way to engage and excite one's audience, the challenge also seeks to take advantage of the short-form video platform as a medium — a move that has been wholeheartedly embraced by marketers.
Consumers who wish to partake in the Fortnite Battle Royale TikTok contest can do so by posting an original dance on the platform and adding the #EmoteRoyaleContest hashtag. The campaign is accepting entries until midnight on January 24th, 2020.
Image Credit: Epic Games
What's Driving This Trend
- Social Media-based Dance Contests
- Organizations can utilize social media platforms to drive user engagement by hosting dance contests that encourage participants to show off their skills and creativity.
- Short-form Video Marketing
- Companies can utilize short-form video platforms like TikTok to create engaging and interactive campaigns that can appeal to younger audiences and boost brand awareness and loyalty.
- Interactive Gaming Challenges
- Businesses can enhance user participation and engagement by incorporating interactive gaming challenges like contests, missions, and quests into their marketing strategies.
Who This Affects Most
- Video Game Industry
- The video game industry can leverage social media contests to encourage user-generated content and foster deeper connections with their fan base.
- Social Media Marketing
- Social media marketing agencies can offer their clients innovative campaigns that use short-form video platforms like TikTok as a medium to reach and engage younger audiences.
- Entertainment Industry
- The entertainment industry can incorporate interactive gaming challenges like contests and quests into their promotional activities to enhance user engagement and drive excitement around upcoming releases.
