A new TikTok contest has been announced that will determine "the next big emote for Fortnite Battle Royale." This activation gives one lucky fan the chance to "live in the game forever."
The TikTok contest is launched by Epic Games and calls on users to show off their dance moves. Aside from being a good way to engage and excite one's audience, the challenge also seeks to take advantage of the short-form video platform as a medium — a move that has been wholeheartedly embraced by marketers.
Consumers who wish to partake in the Fortnite Battle Royale TikTok contest can do so by posting an original dance on the platform and adding the #EmoteRoyaleContest hashtag. The campaign is accepting entries until midnight on January 24th, 2020.
Image Credit: Epic Games