NutriBullet, the iconic kitchen appliance brand, recently launched the new BulletFit Campaign in time for the month of resolutions and transformations. This cheeky marketing campaign features a group of individuals dressed in work out attire in front of NutriBullets. While they are stretching and preparing for exercise, we see them dramatically start their NutriBullet, with one cast member stating "So wait, I just make a smoothie?" to which the narrator responds, "Ya!"
The BulletFit campaign gives a nod to the brand’s mission of making nutrition simple for ‘every body,’ while playfully poking fun at the latest fitness trends. By treating NutriBullet’s compact blenders like a new innovative fitness program, the brand is leveraging this niche time of year to increase brand awareness.
Image Credit: NutriBullet