From luxury fast-food branding to social mobile TV platforms, the February 2020 pop culture trends provide a broad view of where consumer interests are headed.
The beginning of the year is typically a time for resolutions, such as saving money and drinking less. Many consumers opt to accomplish this through movie or series marathons -- a trend that is not lost to industry leaders. For example, Ben & Jerry's created a 'Netflix & Chilll'd' flavor that was specifically created as the perfect snack for cozy nights in, streaming favorite TV shows and movies. We also see the launch of The Goop Lab, a new six-episode Netflix series that welcomes viewers into the world of wellness as seen by Goop, the company founded by Gwyneth Paltrow.
SCORE
5.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Alpha
- Gen X
- Gen Z (primary audience)
- Millennial (primary audience)
POPULARITY
Popularity 83%
Activity 77%
Freshness 9%
