Marcante Testa is a contemporary Italian architecture studio that recently curates a strikingly stylish bathroom line for Ex.t. The capsule is defined by geometry and color, effortlessly providing consumers with furniture that will stand out and elevate the aesthetic of their space.
When designing the stylish bathroom line, Marcante Testa looked toward one of the most influential American pop artists — Roy Lichtenstein. Dubbed the 'Frieze' collection, the range references a series of work in particular. These are called the 'Entablatures.' For this body of work, the artists went around, observing architectural facades in New York and later interpreted them in horizontal layers.
The stunning work of Marcante Testa for Ex.t was launched in Paris, during the Maison&Objet, which is a popular furniture fair.
Image Credit: Dezeen
Why This Trend Is Growing
- Geometry-emphasizing Bathrooms
- Disruptive Innovation Opportunity: Leveraging geometric shapes and color to create visually captivating bathroom designs.
- Stylish Bathroom Furniture
- Disruptive Innovation Opportunity: Designing furniture that stands out and enhances the overall aesthetic of bathroom spaces.
- Art-inspired Bathroom Collections
- Disruptive Innovation Opportunity: Combining art and design to create unique and visually appealing bathroom collections.
Industries Being Reshaped
- Architecture and Interior Design
- Disruptive Innovation Opportunity: Creating innovative bathroom designs that challenge traditional concepts of space and aesthetics.
- Furniture Manufacturing
- Disruptive Innovation Opportunity: Developing stylish bathroom furniture that brings a sense of luxury and artistic expression to the modern consumer.
- Home Decor and Retail
- Disruptive Innovation Opportunity: Curating art-inspired bathroom collections that appeal to individuals seeking unique and visually striking design elements for their homes.
