QuickBooks Taps Annie Potts’ Ghostbuster Character
Kalina Nedelcheva — January 2, 2020 — Marketing
A popular but grumpy Ghostbusters character is returning in the present thanks to a marketing campaign by QuickBooks. The initiative is titled ‘QuickBooks: The Easy Way to a Happier Business’ and the company taps Annie Potts who played Janine Melnitz in the iconic film Ghostbusters.
Janine Melnitz was the office manager who was “known for her abrupt demeanor and her signature phone greeting, ‘Ghostbusters, whaddya want?’ Thanks to QuickBooks’ marketing endeavor, Annie Potts receives the opportunity to relive the roll which she so expertly embraced in the 80s.
In the tongue-in-cheek ad, the grumpy Janine boldly reveals that “it was the stress of running the small business that made them cantankerous” but, thanks to its efficient service, QuickBooks turned everything around for the better.
Image Credit: YouTube
Janine Melnitz was the office manager who was “known for her abrupt demeanor and her signature phone greeting, ‘Ghostbusters, whaddya want?’ Thanks to QuickBooks’ marketing endeavor, Annie Potts receives the opportunity to relive the roll which she so expertly embraced in the 80s.
In the tongue-in-cheek ad, the grumpy Janine boldly reveals that “it was the stress of running the small business that made them cantankerous” but, thanks to its efficient service, QuickBooks turned everything around for the better.
Image Credit: YouTube
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