Under Armour launched its new global ad campaign titled, 'The Only Way Is Through.' The campaign features a number of different famous athletes including Steph Curry, Tom Brady, Kelley O'Hara, and Michael Phelps. The overall message of the campaign is to encourage athletes to hone their craft, and to act authentically.
Under Armour's 'The Only Way Is Through' campaign will be released over a number of different media including broadcasts, social media, and online content. Content will begin to be released this year, which will include personal letters from Michael Phelps and a podcast series created in partnership with iHeartMedia.
Kevin Plank, the founder and executive chairman of Under Armour, stated that the company's new campaign is intended for an audience that, "needs a dream."
Image Credit: Under Armour