Lionel Messi and Patrick Mahomes Star in adidas' 'You Got This'
Debra John — June 16, 2025 — Marketing
References: instagram & marketing-interactive
adidas' 'You Got This' campaign spotlights the power of peer motivation through a dynamic showcase featuring global sports icons Lionel Messi and Patrick Mahomes. Set in a training facility, the campaign film captures a friendly yet intense treadmill duel between the football legend and the star quarterback, turning routine cardio into a competitive push for peak performance.
With their spouses, Antonela Roccuzzo and Brittany Mahomes, working out nearby, the narrative adds a human touch to elite athleticism. What begins as a steady jog quickly escalates into a high-speed showdown, culminating in light-hearted jostling over treadmill controls—a playful metaphor for how the right encouragement can fuel excellence.
Directed by Ryan Booth and creatively led by Mark Fitzloff and Rob Palmer, the film conveys both drive and levity. Rolling out across adidas' global social and broadcast platforms in 2025, the campaign reinforces the brand’s belief in the transformative impact of support among peers.
Image Credit: adidas
With their spouses, Antonela Roccuzzo and Brittany Mahomes, working out nearby, the narrative adds a human touch to elite athleticism. What begins as a steady jog quickly escalates into a high-speed showdown, culminating in light-hearted jostling over treadmill controls—a playful metaphor for how the right encouragement can fuel excellence.
Directed by Ryan Booth and creatively led by Mark Fitzloff and Rob Palmer, the film conveys both drive and levity. Rolling out across adidas' global social and broadcast platforms in 2025, the campaign reinforces the brand’s belief in the transformative impact of support among peers.
Image Credit: adidas
Trend Themes
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Peer-motivated Fitness — Using competitive interactions among peers, fitness campaigns can enhance engagement and motivation through friendly challenges.
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Celebrity-driven Brand Campaigns — Leveraging the appeal of global sports icons allows brands like adidas to connect with diverse audiences while promoting their products.
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Humanizing Elite Athletes — Showcasing athletes in relatable, everyday scenarios provides a new angle to engage audiences by emphasizing shared human experiences.
Industry Implications
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Sports Apparel — Brands in this industry can innovate by creating campaigns that emphasize camaraderie and shared motivation among athletes.
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Digital Marketing — This field can capitalize on the integration of celebrity athletes in digital campaigns to increase engagement and authentic brand storytelling.
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Fitness Technology — Opportunities exist in developing products that encourage friendly competition and social interaction among users in fitness settings.
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