Included in the February 2020 sports trends are recent developments in sports gear and equipment, useful apps that help users to maintain their motivation, and interactive campaigns that both increase engagement among fans and aim to attract new viewers.
An example of the latter is the collaboration between WWE and TikTok, which allows users of the video platform to experiment with an array of pro wrestling themes, including the iconic entrances of Stone Cold Steve Austin and The Undertaker. As TikTok is primarily used by consumers in the Gen Z age bracket, the collaboration helps WWE increase its appeal among viewers who may not be as familiar with it.
Another feature comes from Wahoo Fitness, with the brand transforming the traditional indoor cycling bike to be reflective of a real road bike -- with each model customized to fit the user to increase their comfort and mirror the style they wish to train in.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
