Nike introduces a new pair of custom trainer cleats for Odell Beckham Jr following the Week 12 pregame cleats -- the latest is playful with the introduction of the 'Pawsitively Fierce' cleats. This iteration arrives for Week 14 and is entirely covered in fur, adorned in two tonal hues.
The design is inspired by the wide receiver's passionate support for Cleveland's local animal rescue shelter. The namesake correlates to the same influence as well, as the cleat's colorway spotlights a rich beige hue throughout the uppers with the exception of the toe cap which is complete in a furry black color. Additional references to the dog inspiration can be seen as there are ear flaps on each side of the shoe.
Image Credit: Nike
Why This Trend Is Growing
- Custom Trainer Cleats
- Opportunity for brands to expand into custom and personalized athletic wear items for players or enthusiasts.
- Furry Athletic Wear
- New fashion lines featuring faux fur athletic wear for outlandish and trendy performance, on or off the pitch.
- Athlete-inspired Designs
- More athletes to support social causes through their fashion apparel and gear designs.
Industries Being Reshaped
- Athletic Footwear
- Innovative designs for athletic footwear can attract younger and fashion-oriented segments.
- Animal Rescue Fundraising
- Brands supporting and fundraising for animal rescue shelters can draw more customers from passionate communities.
- Athletic Wear Fashion
- Increasing demand and innovation in athletic fashion trends can lead to new market opportunities for clothing brands.
