The December 2019 sports trends cover many different athletic groups and the vast list of collaborative projects alongside many different industries as well. The sports culture is prominent all year round, and some of the standout trends this month highlight inclusivity, sustainability, innovation, and more.
Nike is a staple name in the industry and its 'React Infinity Run' shoe is one of the standout designs this month. It is constructed in order to reduce the risk of injury by tackling motion control when wearers land. Through experimentation, the research found that there was a significant improvement by the knees and feet. Another notable sports trend this month is the Capitano Soccer Ball by adidas, inspired by electronic circuitry. It is entirely covered with TPU and stitched by machine with a metallic incandescent film to radiant in the light.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
