Nike By You, formerly known as NIKEiD, is a platform that allows any customer to customize and personalize their own Nike shoe. For the opening night of the 2019-2020 NBA season, the athletic brand teamed up with 23 NBA Nike brand athletes to design their variations of existing Nike basketball shoes. Each player was able to bring their style and creativity to life in the selected shoe. Players contributing to the collection include Ja Morant, De’Aaron Fox, and Kostas Antetokounmpo.
The players were allowed to choose between designing the Kyrie 5, KD 12, PG 3 or Zoom Freak 1 models. Customers can find the 23 different creations available for purchase on from the Nike web store, or try their hand customizing a shoe through Nike For You's website.
Image Credit: Sneaker News
What Makes This Trend Stand Out
- Athlete-designed Customization
- Allowing athletes to design their own variations of existing shoes opens up opportunities for personalized and unique footwear options.
- Collaborative Branding
- Teaming up with NBA athletes to design shoes creates a collaborative branding strategy that taps into the star power and creativity of the players.
- Personalized Sportswear
- The customization trend extends beyond shoes, as customers can personalize their own sportswear to match their unique style and preferences.
Sectors Adopting This
- Athletic Footwear
- The trend of athlete-designed basketball shoes presents disruptive innovation opportunities for athletic footwear brands to enhance personalization in their products.
- Fashion & Sports Merchandise
- The collaboration between NBA stars and Nike By You opens up innovative possibilities for fashion and sports merchandise brands to create limited-edition, co-branded products with athletes.
- E-commerce and Customization Platforms
- The Nike By You platform showcases the potential for e-commerce and customization platforms to offer personalized product options and enhance brand collaboration.
