For long and short trips alike, it's handy to have a yoga mat for travel that's as lightweight as possible to keep one's journey light and save space. Sugarmat makes design-forward travel-friendly yoga mats that weigh significantly less than the average yoga mat—just 1.1 kilograms as compared to the usual 3.1 kilograms. The artfully designed mats are as functional as ever, offering features that are durable, supportive and slip-resistant thanks to the natural rubber bottom on the mats.
The synthetic suede-topped mats are covered in water-based inks that form stunning all-over patterns like Dream Catcher, Love Affair and Tropical Leaf. With on-the-go people in mind, Sugarmat's mats come in a travel-ready bag with a translucent pink folder for storing important travel essentials.
Image Credit: Sugarmat
Key Themes Behind This Trend
- Design-forward Travel Accessories
- Opportunity to create other design-forward accessories that are both functional and visually appealing for the travel market.
- Eco-friendly Yoga Products
- Opportunity to create other eco-friendly yoga accessories that are as durable and slip-resistant as traditional mats, but use sustainable materials.
- Lightweight Sports Equipment
- Opportunity to create other lightweight sports equipment that prioritizes functionality and portability without sacrificing quality.
Where This Applies
- Travel Retail
- Opportunity to expand the market for travel accessories that are both functional and visually appealing, creating demand for more design-forward products.
- Fitness and Sportswear
- Opportunity to offer additional eco-friendly yoga products that focus on sustainability and still provide maximum comfort and support to customers during their yoga practice.
- Outdoor Recreation
- Opportunity to create other lightweight outdoor gear that promotes activity and can be taken anywhere while optimizing comfort and performance.
