Streetwear imprint Raised by Wolves works in collaboration with Timex to re-design the Acadia watch in time for the holiday 2019 season. The duo take the classic watch as the base foundation before decorating it with the co-branding details of the contributing labels.
The iconic wolf reference showcases an aggressive pack of wolves to capture the concept of "finding your community and running with your own pack no matter what it takes," explained by Raised by Wolves. The entire timepiece is monochromatic with muted hues of black and white throughout. The black fabric strap is adorned with a patch that nods to RBW. The classic glowing backlight by Timex brings a sense of contrast and eases the monochromatic design in the dark.
Image Credit: Raised by Wolves and Timex
Key Themes Behind This Trend
- Glowing Watch Collaboration
- Collaborating with fashion brands to create new and trendy designs can increase sales and appeal to a wider audience
- Monochromatic Timepieces
- Designing watches with a sleek monochromatic color scheme can attract consumers looking for a minimalist style
- Brand Collaboration
- Collaborating with streetwear brands can attract younger consumers and increase brand visibility
Where This Applies
- Watchmaking
- Incorporating fashion trends into watch designs can increase demand for traditional watch brands
- Fashion Design
- Collaborating with watchmaking companies can expand the product offering of fashion brands
- Streetwear
- Collaborating with watchmaking companies can help streetwear brands expand their product offering and enter new markets
