Reimagined Retro Viscount Models

Timex and Bespoke Post Design the Field Watch for Lifestyle Wear

Timex works in collaboration with Bespoke Post to launch the Field Watch. It takes on a new angle with modern durability as the focus, with vintage appeal. The two have reimagined the Timex 1970s Viscount model -- it is housed in a case measuring 36mm made from stainless steel materials. It is also in a domed mineral glass crystal for an elevated look and feel.

It is designed for lifestyle wearing with a high-contrast black dial and bright hands and markers. The bold orange tone decorates the second hand and is paired with a precise minute track down to the five-minute numerals. The rugged olive tone makes its way onto the Cordura fabric strap with a quick-release spring bar for easy swapping.

Image Credit: Timex

Retro-inspired Timepieces
The resurgence of retro-inspired timepieces combines nostalgic designs with modern functionality, offering a unique blend of past and present aesthetics.
Collaborative Design Partnerships
Collaborations between traditional watchmakers and lifestyle brands create opportunities for innovative product development by combining diverse expertise and brand values.
Customizable Watch Accessories
Customizable watch accessories, such as quick-release straps, cater to consumers' desire for personalization and versatility in their fashion choices.

Sectors Adopting This

Wearable Technology
Wearable technology steadily evolves as vintage-inspired design aesthetics are being integrated with contemporary technological advancements.
Luxury Fashion
The luxury fashion industry sees a fusion of classic styling and functionality, catering to a market that values both heritage and innovation in accessory fashion.
E-commerce Platforms
E-commerce platforms are uniquely positioned to facilitate collaborative retail strategies, driving exclusive partnerships and curated collections that appeal to enthusiasts of niche timepiece models.
SCORE
7.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 94%
Activity 88%
Freshness 47%