adidas and Prada have just announced a collaboration that will bring value to both brands. It will elevate the status of the former to the luxury fashion space, while the latter will surely benefit from some introduction of high-performing comfort.
The adidas and Prada collaboration will be centered around heritage and will blend the identities of both labels into a cohesive whole. Expected to drop in 2020, the partnership will see a collection of new Luna Rossa performance sailing footwear. To give a bit of background, the Luna Rosa is a sailing team that was established in 1997. It was also the point of connection between Prada and America's Cup. As a result, this is considered to be "the perfect laboratory to test new materials and technology" in the field of sailing.
Photo Credits: adidas Originals