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Bold Colorful Sporty Collaborations

PUMA and ADER Error Join for the Under Creativity Capsule

— November 6, 2019 — Lifestyle
German sportswear label PUMA works in collaboration with Korean streetwear imprint ADER Error once again to create the 'Under Creativity' collection. The duo prepares for the colder seasons with a set of footwear and sportswear that are colorfully designed to capture warm energy throughout the dropping temperature.

The collection features some of PUMA's most iconic footwear designs including the Roma, the CELL Alien, the CG3, and the RS 9.8 -- many of these are detailed in bold tonal accents. In terms of the apparel selection, the sporty silhouettes include pants, windbreakers, sweatpants, sweaters, and down jackets that are prepared for the season. Notably, all of the designs are complete in retro-futuristic design elements with chunky structures, neon color accents, and more.


Image Credit: PUMA
Trend Themes
1. Retro-futuristic Design - The 'Under Creativity' collection by PUMA and ADER Error features retro-futuristic design elements with chunky structures and neon color accents.
2. Colorful Sportswear - PUMA and ADER Error's 'Under Creativity' collection showcases colorfully designed sportswear to capture warm energy throughout the dropping temperature.
3. Collaboration Footwear Design - PUMA and ADER Error's 'Under Creativity' collection features collaboration on iconic footwear designs with bold tonal accents.
Industry Implications
1. Sportswear - Sportswear brands can explore adding retro-futuristic design elements and neon color accents to their collections.
2. Streetwear - Streetwear brands can consider collaborating with sportswear brands to create collections that are both practical and fashion-forward.
3. Fashion Retail - Fashion retailers can stock up on more vibrant and colorful sportswear collections to cater to consumers' desire for playful and energetic designs.
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