Sports betting data and analytics are of great importance to gambling businesses and their users. To stay ahead of the game, DraftKings enters a long-term partnership with Sportradar, which will require the latter to supply the former with "data feeds and bet stimulation content." This will, without a doubt, supercharge DraftKigns' business.
The sports betting data will be derived from the official feeds of the NFL, the NBA, and the MLB. The extension of the business will allow for the instant insertion of data feeds to the DraftKings Sportsbook, allowing the company to "supplement live and in-play wagering."
The collaboration between DraftKings and Sportradar is intended to be consumer-centric, creating a more streamlined and efficient experience.