The December 2019 new ventures trends showcase how companies are pushing the parameters of their business to surprise and delight audiences. This can be in the form of a new product activation or a collaboration.
The list calls attention to new endeavors in Bitcoin as many businesses are beginning to embrace cryptocurrency as a form of payment. While France tests out the Bitcoin concept in the brick-and-mortar space, the Japanese crypto trading giant Coincheck is enabling people to pay for gas in Tokyo with it.
Of course, the December 2019 new ventures spotlight some plant-based activations as well — from Roya Aghighi's photosynthetic fabrics to the ultra-popular vegan fast food joint, Globally Local, that opened recently in Toronto.
SCORE
6.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 92%
Activity 91%
Freshness 9%
