LG Uplus -- a 5G service provider in South Korea -- teamed up with wth startup eyecandylab to take shopping to a more immersive level with the launch of the U+ AR Shopping app. This cutting-edge new platform allows consumers to view products through Augmented Reality on their home shopping channels, specifically GS Shopping and Home&Shopping.
The U+ AR Shopping app will automatically recognize any television or video screen and allow users to view items in their homes in 3D while the show is playing. This immersive technology will revolutionize how consumers shop and could influence buyers to purchase items at home rather than a traditional brick-and-mortar retailer. Moreover, as consumers can tangibly see the item, it will lead to fewer returns, thus increasing ROI for businesses.