The December 2019 retail trends reveal how brands enhance the customer experience in-store in order to drive traffic and win the loyalty of guests. Many establishments focus on pushing the sustainable agenda. One of the more noteworthy examples here is a collaboration between German chemical and consumer goods company Henkel and Plastic Bank. The two entities embrace the circular economy with a store where people can purchase products in exchange for their plastic waste.
Given that the holidays are near, the December 2019 retail category also highlights some temporary festive activations from brands. From Kohl's virtual holiday pop-up that is enabled through Snapchat to Sainsbury's generous gift-giving pop-ups, the experiences are bound to set you in the right mood.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
