Hour One specializes in the creation of AI-generated live-action video starring photo-real characters with voices to match. With Hour One, businesses are able to select a presenter of their choice and customize the content—all without needing to rent out studio space, set up lighting, work with a director or even cameras. With this technology, a greater number of businesses will have access to the tools for creating premium video content at a more affordable rate than ever.
Already, some brands are adopting virtual characters to connect with consumers, and the next step is integrating artificial intelligence to create personas that look and sound like real people. With these AI characters, brands have the potential to not only create their ideal spokesperson but also save time and money hiring camera crews, hairstylists, agents, makeup artists and more.