The 2019 activism trends showcase how groups and brands are working toward a more egalitarian and sustainable society. These initiatives are related to everything — from addressing the gender pay wage gap and promoting tolerance for LGBTQ+ communities to fighting racism and calling for more eco-conscious consumption habits.
With the global climate strike gaining more traction this year, a lot of the examples in the 2019 activism trends category call individuals to rethink their lifestyles and what they demand of their leaders. A noticeable presence this year has been the Extinction Rebellion which is an action group with an international agenda — to counter the consequences of climate change and animal extinction. The initative utilizes design-forward aesthetics to capture attention and build a following.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
