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Top 100 Activism Trends in 2019

From Next-Gen Leader Think Tanks to Arty Climate Change Posters

— January 25, 2020 — Social Good
The 2019 activism trends showcase how groups and brands are working toward a more egalitarian and sustainable society. These initiatives are related to everything — from addressing the gender pay wage gap and promoting tolerance for LGBTQ+ communities to fighting racism and calling for more eco-conscious consumption habits.

With the global climate strike gaining more traction this year, a lot of the examples in the 2019 activism trends category call individuals to rethink their lifestyles and what they demand of their leaders. A noticeable presence this year has been the Extinction Rebellion which is an action group with an international agenda — to counter the consequences of climate change and animal extinction. The initative utilizes design-forward aesthetics to capture attention and build a following.
6.5
Score
Popularity
Activity
Freshness
100
Storytelling Pub-Specific Campaigns
Storytelling Pub-Specific Campaigns
Britain’s Beer Alliance Debuted its #LongLiveTheLocal Campaign
<
99
Simulation Aid Worker Apps
Simulation Aid Worker Apps
The Virtue Reality App Lets You Experience Life as an Aid Worker
<
98
Inspiring Dog Rescue Tours
Inspiring Dog Rescue Tours
Lincoln's Wishlist is Documenting Dogs Rescued from California's Fires
<
97
AI Food Insecurity Ads
AI Food Insecurity Ads
Feeding America Uses AI to Depict Food Insecurity in America
<
96
Anti-Gender Bias Coding Campaigns
Anti-Gender Bias Coding Campaigns
22squared Tampa Launches Campaign to End Sexism in AI Assistants
<
95
Human Rights Awareness Campaigns
Human Rights Awareness Campaigns
Rainbow Railroad Launched the Inclusive #HelpOthersOut Campaign
<
94
Men-Celebrating Cancer Awareness Commercials
Men-Celebrating Cancer Awareness Commercials
This Ad Rmeinds Men of the Dangers of Prostate Cancer
<
93
Next-Gen Leader Think Tanks
Next-Gen Leader Think Tanks
Next100 is a Start-Up Supporting the Next Generation of Policy Leaders
<
92
Elephant-Awareness T-Shirts
Elephant-Awareness T-Shirts
The Sheldrick Wildlife Trust Launch Awareness-Raising Ele-Tee Shirts
<
91
Campus Safety Apps
Campus Safety Apps
bthere Helps College Classmates Be More Accountable for One Another
<
90
Factual Climate Initiatives
Factual Climate Initiatives
Sid Lee Montreal Launched the 'Protect Our Winters Canada' Campaign
<
89
Anti-Pollution Rap Campaigns
Anti-Pollution Rap Campaigns
AMV BBDO Released the Campaign ‘AddressPollution.org'
<
88
Anti-Ocean Plastic Initiatives
Anti-Ocean Plastic Initiatives
Sam Bencheghib Pledged to Run from the East Coast to the West Coast
<
87
Female-Centric U.S. Currency
Female-Centric U.S. Currency
Rosie Gumataotao Rios' Project Pays Tribute to Leading American Women
<
86
Female-Centric Soccer Campaigns
Female-Centric Soccer Campaigns
DFB Launches an Ad That Tackles Gender Inequality in Sports
<
85
Provocative Menstruation Campaigns
Provocative Menstruation Campaigns
Nonprofit Company Period Raises Awareness About Period Poverty
<
84
Charitable Open Letter Announcements
Charitable Open Letter Announcements
Kraft's Open Letter Urges Brands to Support Federal Workers
<
83
Sun Protection Campaigns
Sun Protection Campaigns
The Danish Cancer Society Asks Parents to Protect Their Kids from the Sun
<
82
Anti-Sexist Marketing Campaigns
Anti-Sexist Marketing Campaigns
'Approved, Not Approved' Hopes to Change Sexists Laws in Marketing
<
81
Company Climate Strike Initiatives
Company Climate Strike Initiatives
SodaStream Joined the Global Climate Strike
<
80
Ethical Artist-Supporting Clothing
Ethical Artist-Supporting Clothing
Meera Ethical Clothing Prints Artistry onto Sustainable Shirts
<
79
Non-Binary Tech Voices
Non-Binary Tech Voices
Virtue Creates 'Q' — the First Genderless Voice for Smart Technology
<
78
AI-Powered Malaria Campaigns
AI-Powered Malaria Campaigns
'Malaria Must Die' Stars David Beckham "Speaking" Nine Languages
<
77
Art-Centric Engaging Foundations
Art-Centric Engaging Foundations
Vic Mensa Launched SaveMoneySaveLife Based in Chicago
<
76
Activism-Oriented Lipsticks
Activism-Oriented Lipsticks
Lipslut is Donating Its Sales to the Fight for Reproductive Rights
<
75
Wage Gap Nut Snacks
Wage Gap Nut Snacks
NUT-rition's Equal Pay Pack Expresses That the "Gender Pay Gap is Nuts"
<
74
Political Activism-Oriented Lipsticks
Political Activism-Oriented Lipsticks
Lipslut's New Impeach Lip Gloss Supports Women in Politics
<
73
Inclusive Gaming Organizations
Inclusive Gaming Organizations
GameBlast19 Changes Lives by Making it Possible for All to Play
<
72
Natural Climate Solution Campaigns
Natural Climate Solution Campaigns
Greta Thunberg & The Guardian Launched the #NatureNow Campaign
<
71
Diversity-Celebrating Chocolate Bars
Diversity-Celebrating Chocolate Bars
Cadbury's 'Unity Bar' Celebrates the Diversity of Skin Tones
<
70
Holiday Vegan Bath Products
Holiday Vegan Bath Products
Lush Announced Its Line of Christmas Products are All Vegan-Friendly
<
69
Charitable Skincare Initiatives
Charitable Skincare Initiatives
Proceeds from the Better Skin Co.'s Mirakle Cream Will Go to ACLU
<
68
Branded Climate Strikes
Branded Climate Strikes
Ben & Jerry's Will Close All Its Shops for a Global Climate Strike
<
67
Tree-Saving Softwares
Tree-Saving Softwares
The 'Code of Conscience' Stops Construction Vehicles In Protected Areas
<
66
Parody Inclusion Ads
Parody Inclusion Ads
Valuable 500's 'Diversish' Campaign Promotes Hiring People with Disabilities
<
65
Flood Warning Protest Signage
Flood Warning Protest Signage
Phantom Unveiled Signage Urging the UK to Take Climate Action
<
64
Anti-Vaping Campaigns
Anti-Vaping Campaigns
The United State's Government Launched a Tool To Help People Stop Vaping
<
63
Migrant-Catered Love Centric Hoodies
Migrant-Catered Love Centric Hoodies
Kids of Immigrants Joins Border Angels for a Special Hoodie
<
62
All-Inclusive Nostalgic Cereals
All-Inclusive Nostalgic Cereals
Hellohh and GLAAD Create the Accepting All Together Cereal
<
61
Empowering Early Childhood Memoirs
Empowering Early Childhood Memoirs
The Book Kid Activists Boasts True Tales of Influential People
<
60
Peace-Themed DIY Styled Sneakers
Peace-Themed DIY Styled Sneakers
Vans Launches a Peace Iteration of the Sk8-Hi Sneaker Model
<
59
Environmental Street Murals
Environmental Street Murals
Greenpeace Canada Organizes Street Murals in Support of Climate Action
<
58
Free Grocery Store Pop-Ups
Free Grocery Store Pop-Ups
Kraft's Free Grocery Store is Supporting Federal Workers
<
57
Luxury Vegan Knitwear
Luxury Vegan Knitwear
Knitwear Brand Behind 'Harry Potter,' Lochaven of Scotland, is Now Vegan
<
56
Inclusive Cancer Awareness Ads
Inclusive Cancer Awareness Ads
CoppaFeel!'s Campaign Empowers Everyone to 'Grab Life by the Boobs'
<
55
Pride-Themed Glasses
Pride-Themed Glasses
GlassesUSA.com Launched Rainbow Themed Glasses in Celebration of Pride
<
54
Shark Conservation Initiatives
Shark Conservation Initiatives
Shark Allies Unveiled a New Call-to-Action To End Shark Hunting
<
53
Design-Forward Immigration Advocacy
Design-Forward Immigration Advocacy
Anjela Freyja Curates Flags & Branding Materials for ACLU
<
52
Water Conservation Discussion Events
Water Conservation Discussion Events
Studio Swine is Promoting Water Conservation Through Art
<
51
Digitally-Aged Anti-Racism Campaigns
Digitally-Aged Anti-Racism Campaigns
The #ItsGettingOld Campaign Digitally Ages Victims
<
50
African-American Identity Art
African-American Identity Art
The Art of Faith Ringgold is on Display at the Serpentine Galleries
<
49
Artist-Designed Stab-Proof Vests
Artist-Designed Stab-Proof Vests
Stormzy Wore an Article of Clothing That is Designed by Banksy
<
48
Anti-Binge Drinking Campaigns
Anti-Binge Drinking Campaigns
The 'Are You Pushing the Sausage' Video Asks You Reconsider Drinking
<
47
Turtle-Saving Ciders
Turtle-Saving Ciders
Proud Pour's 'Cider for Sea Turtles' Supports Sea Turtle Rehabilitation
<
46
Endangered Bird-Inspired Sneakers
Endangered Bird-Inspired Sneakers
The Audubon Society Collaborated on an Allbirds Sneaker Series
<
45
Destigmatizing Medication Buttons
Destigmatizing Medication Buttons
'Wear Your Meds' Encourages Discussion About Mental Health
<
44
Rocket Launchpad Cathedrals
Rocket Launchpad Cathedrals
Sebastian Errazuriz Offers a Counter-Proposal for Notre-Dame Rebuild
<
43
Seamless High Waisted Leggings
Seamless High Waisted Leggings
100% of Proceeds from Aerie's Exclusive Leggings Go to Bright Pink
<
42
Children-Specific Low-Calorie Initiatives
Children-Specific Low-Calorie Initiatives
Mondelēz International Launched New Portion Controls
<
41
Pet Safety Awareness Treats
Pet Safety Awareness Treats
Hot Hounds Recently Launched the New 'Car-Baked Dog Treats'
<
40
Company-Wide Climate Change Protests
Company-Wide Climate Change Protests
Lush Cosmetics Joins Greta Thunberg To Protest Climate Change
<
39
Iconic Lipstick Relaunches
Iconic Lipstick Relaunches
RuPaul's Red Viva Glam Lipstick Shade is Making a Celebratory Comeback
<
38
Celebratory British LGBT Gins
Celebratory British LGBT Gins
The Small-Batch Pride Gin Celebrate Inclusivity in London
<
37
Collaborative Newspaper Apparel
Collaborative Newspaper Apparel
Everlane and The New York Times Created the Climate Collection
<
36
Enhancing Patient Journeys
Enhancing Patient Journeys
An Interview with CAMH's Gifts of Light Program Director, Quinn Kirby
<
35
Inclusive Advertising Initiatives
Inclusive Advertising Initiatives
Ad Standards Debuts Inclusive 'Kinder Conditions' Campaign
<
34
Apocalyptic Apparel Collections
Apocalyptic Apparel Collections
'Unfortunately, Ready to Wear' Adresses Climate Change Via Fashion
<
33
Artistic Anti-Plastic Campaigns
Artistic Anti-Plastic Campaigns
Surfrider Foundation & Rankin Debut a Plastic Sea Monster Campaign
<
32
Mexican Eatery Pride Campaigns
Mexican Eatery Pride Campaigns
Chipotle Celebrates Inclusivity With 'Love What Makes You Real'
<
31
Carbon Footprint Calculation Apps
Carbon Footprint Calculation Apps
The 'Not My Fault' App Offers Zero-Waste Guidance and More
<
30
Powerful First Shave Films
Powerful First Shave Films
Gillette's 'First Shave' Follows a Trans Man's Shaving Journey
<
29
Branded Ocean Conservation Campaigns
Branded Ocean Conservation Campaigns
Lush Launched a Shark Attack Campaign for Ocean Conservation
<
28
Awareness Raising Artist Publications
Awareness Raising Artist Publications
Placeholder's Magazine is Based on the Thank You Plastic Bag
<
27
Peace-Centric Collectible Sculptures
Peace-Centric Collectible Sculptures
Medicon Toy and Brandalism's Flower Bomber Symbolizes Peace
<
26
Scanned Glacier Installations
Scanned Glacier Installations
Ecological Grief Figures as a Sole Motivator for Xandra Van Der Eijk
<
25
Sustainable Cork Houses
Sustainable Cork Houses
This Cork House Project is on the Shortlist for the 2019 Stirling Prize
<
24
Mental Health Pop-Up Museums
Mental Health Pop-Up Museums
The Museum of Lost & Found Potential Highlights Mental Health Themes
<
23
Purpose-Driven Body Care Brands
Purpose-Driven Body Care Brands
Unilever's 'The Right to Shower' Provides Access to Mobile Showers
<
22
Responsible Alcohol Consumption Campaigns
Responsible Alcohol Consumption Campaigns
Budweiser Reminds People to 'Drink Wiser' This Halloween
<
21
Responsible Fashion-Promoting Museums
Responsible Fashion-Promoting Museums
Fashion for Good Spotlights Ethical Innovations in Fashion
<
20
Brutally Honest Brands
Brutally Honest Brands
DURA Advocates for Climate Change Awareness Far More Seriously Than Others
<
19
Colorful Pride-Honoring Sportswear
Colorful Pride-Honoring Sportswear
The Nike Be True 2019 Collection Boasts New Vibrant Palettes
<
18
Colorful Climate Change-Inspired Totems
Colorful Climate Change-Inspired Totems
Alicja Biała & Iwo Borkowicz Work with Climate Change Data
<
17
Environmental Activist Cafes
Environmental Activist Cafes
Patagonia's Pop-Up Educates on the Climate Crisis & Inspires Action
<
16
Tongue-in-Cheek Reusable Totes
Tongue-in-Cheek Reusable Totes
Lauren DiCioccio & the Workshop Residence Unveil the Thank You Tote
<
15
Vivid Rainbow Combat Boots
Vivid Rainbow Combat Boots
Dr. Martens Updated Its 1460 Silhouette in Time for Pride Month
<
14
POC-Centric Exhibits
POC-Centric Exhibits
The Get Up, Stand Up Now Exhibit in London Boasts an Identity by Here Design
<
13
Cultural Celebratory Projects
Cultural Celebratory Projects
Ghetto Gastro & AWAKE NY Join on the Food, Clothes, Shelter Capsule
<
12
Inclusive Love Vodka Packaging
Inclusive Love Vodka Packaging
The Absolut Drop Vodka Bottles are Made with Anti-LGBT Signage
<
11
Female-Specific Health Initiatives
Female-Specific Health Initiatives
Fem-Tech Startup Elvie Launched the #LetFannyFly Campaign
<
10
Conservation-Promoting Water Bottles
Conservation-Promoting Water Bottles
This Water Bottle Collection Measures Capacity by Activities
<
9
Migrant-Supporting T-Shirt Designs
Migrant-Supporting T-Shirt Designs
Chroma and AWAKE NY Collaborate on a Human Rights Tee
<
8
Unifying Politically Charged Fashion
Unifying Politically Charged Fashion
SOUVENIR's Democratic Clothing Line Responds to Brexit
<
7
Trash-Inspired Contemporary Art
Trash-Inspired Contemporary Art
Tyrrell Winston Turns Street Garbage into Meaningful Sculptures
<
6
Equality-Themed Custom Footwear
Equality-Themed Custom Footwear
Design by Disruption & the Shoe Surgeon Produce Activist Sneakers
<
5
Anti-Racist Costume Campaigns
Anti-Racist Costume Campaigns
The #NotaCostume Campaign Asks People to Dress Respectfully
<
4
Pop-Up Plastic Museums
Pop-Up Plastic Museums
Lonely Whale's Museum of Plastic Boasts Selfie-Friendly Displays
<
3
Anti-Sexism Chair Designs
Anti-Sexism Chair Designs
The Manspreading Chair by Laila Laurel Offers Subtle Commentary
<
2
Design-Forward Climate Strike Posters
Design-Forward Climate Strike Posters
Glug Develops an Expansive Database for Activist Posters
<
1
Arty Climate Change Posters
Arty Climate Change Posters
Extinction Rebellion's Bold Posters Capture Attention Through Art
<