Placeholder's Magazine is Based on the Thank You Plastic Bag
References: placeholder.nyc & hypebeast
New York's iconic Thank You plastic bag is expressively showcased through Placeholder's special edition 144-page publication. The magazine is printed in a limited run of 1,000 units and it was officially launched during an event at Court Street Grocers.
The publication is adorned by works of Japanese artist Sho Shibuya who is the creative mind behind the imprint. The content calls attention to the ubiquity of the Thank You plastic bag and it aims to raise awareness about the consequences of single-use plastic. In addition to the launch of the publication, the studio debuts a range of seaweed fiber tees with 50 produced units, as well as a number of other design-forward objects and artworks. Proceeds from the sales will go toward funding the Parley AIR initiative.
Photo Credits: Henry Hargreaves/ Placeholder
The publication is adorned by works of Japanese artist Sho Shibuya who is the creative mind behind the imprint. The content calls attention to the ubiquity of the Thank You plastic bag and it aims to raise awareness about the consequences of single-use plastic. In addition to the launch of the publication, the studio debuts a range of seaweed fiber tees with 50 produced units, as well as a number of other design-forward objects and artworks. Proceeds from the sales will go toward funding the Parley AIR initiative.
Photo Credits: Henry Hargreaves/ Placeholder
Trend Themes
1. Thank You Plastic Bag Awareness - This trend showcases the opportunity to create awareness through innovative publications and merchandise with a message about single-use plastic bags.
2. Limited Run Authorship - The trend of small batch publishing encourages thought-provoking content that raises awareness around complex issues of sustainability, while setting itself apart with unique authorship.
3. Creative Collaborations for Social Responsibility - The trend of forming creative collaborations between artists, sustainability advocates and brands can lead to greater social responsibility, raise awareness on complex issues, and encourage consumers to make sustainable choices.
Industry Implications
1. Publishing - The publishing industry can harness this trend to create small-batch publications that creatively address environmental issues and drive awareness through authorship, artwork and design.
2. Fashion - The fashion industry can create sustainable clothing and merchandise from innovative materials that raise awareness about social responsibility, while allowing consumers to make more sustainable choices.
3. Retail - The retail industry can adopt creative collaborations with artists, environmental activists and sustainability advocates to create merchandise that boosts the social and environmental responsibility of their brand, while addressing complex issues around sustainability.
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