MSCHF Launches a Collection of Plastic Shopping Bags Dubbed 'ONLYBAGS'
Niko Pajkovic — January 10, 2022 — Business
Brooklyn-based art collective MSCHF has announced the launch of a new collection of high-end retail shopping bags called 'ONLYBAGS.' The collection has been released alongside 'Drop #67,' the brand's new line of curated products.
The ONLYBAGS collection will consist of 12 unique retail shopping bags, all of which will don fashion label branding from companies including Burberry, Fendi, Hermes, Prada, Victoria's Secret, Sephora, and more. A standout piece included in the capsule is the red-and-white "Thank You" bag, which draws inspiration from the iconic bags found at corner stores and deli's around the world.
Dropping an entire collection dedicated to shopping bags -- and not actual merchandise -- is certainly an unusual choice for the brand. However, MSCHF offered its (somewhat cryptic) reasoning in a recent press statement saying, "carrying an armload of bags puts you in dialogue with all the images you’ve seen of people carrying armloads of bags,”
Image Credit: MSCHF
The ONLYBAGS collection will consist of 12 unique retail shopping bags, all of which will don fashion label branding from companies including Burberry, Fendi, Hermes, Prada, Victoria's Secret, Sephora, and more. A standout piece included in the capsule is the red-and-white "Thank You" bag, which draws inspiration from the iconic bags found at corner stores and deli's around the world.
Dropping an entire collection dedicated to shopping bags -- and not actual merchandise -- is certainly an unusual choice for the brand. However, MSCHF offered its (somewhat cryptic) reasoning in a recent press statement saying, "carrying an armload of bags puts you in dialogue with all the images you’ve seen of people carrying armloads of bags,”
Image Credit: MSCHF
Trend Themes
1. High-end Shopping Bags - The trend of launching luxury shopping bags with premium branding from other fashion labels creates an opportunity for luxury retailers and fashion brands to sell merchandise packaged in novel, high-quality, and creative bags.
2. Iconic-inspired Shopping Bags - The trend of creating bags inspired by iconic designs from corner stores and delis around the world will create opportunities for retailers in the food and beverage, hospitality, and fast-moving consumer goods sectors to develop novel ways of packaging their products.
3. Unconventional Product Lines - The trend of launching unconventional product lines creates an opportunity for brands to engage customers with unique, humorous, or controversial products that could generate curiosity and publicity around the brand.
Industry Implications
1. Fashion Retail - The luxury shopping bags trend creates a disruptive innovation opportunity for luxury fashion retailers to provide premium bags with designer branding, giving customers the added luxury experience.
2. Food and Beverage - The trend of creating shopping bags inspired by iconic designs from corner stores and delis allows food and beverage companies to bring more style and flair to their packaging, which could enhance customer experience and loyalty.
3. Hospitality - The iconic-inspired shopping bags trend creates opportunities for hotels, restaurants, and bars to provide unique, whimsical, or memorable take-home packaging that could create a lasting impression on guests and clients.
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