Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.

Top 100 Pop Culture Trends in 2020

From Meme-Inspired Ads to Superhero Sneakers

— January 25, 2020 — Pop Culture
Numerous industries look to pop culture trends to help define future campaigns and products, and this list of 2020 pop culture ideas is sure to offer countless examples that can serve as inspiration.

The superhero universe was a huge topic of conversation this year, with movies such as Avengers: Endgame, Spiderman Far From Home and Captain Marvel dominating at the box office. In an effort to capitalize on this excitement, adidas Basketball and Marvel Studios collaborated on a superhero-themed sneaker. On another note, brands leveraged meme culture in 2019 to target a younger demographic. An example of this was seen with Spotify's ad campaign, that tapped into common internet tropes to promote its data-driven streaming and curated playlists, while appealing to Millennials and Gen Z.

For more pop culture ideas in the year ahead, check out Trend Hunter’s 2020 Trend Report.
10
Score
Popularity
Activity
Freshness
100
Fast Food Halloween Collections
Fast Food Halloween Collections
Taco Bell Unveils a Halloween Collection for Couples and Families
<
99
Toddler-Headed Hair Campaigns
Toddler-Headed Hair Campaigns
This Pantene Campaign Spotlights Chanco — a Baby with Lush Hair
<
98
Chinese Culture-Celebratory Sneakers
Chinese Culture-Celebratory Sneakers
Li-Ning's WOW7 Sneakers Celebrate the Lunar New Year
<
97
Kid Show-Inspired Playful Sneakers
Kid Show-Inspired Playful Sneakers
PUMA and Sesame Workshop Collaborate on a Whimsical Collection
<
96
Fantastical Food Promotions
Fantastical Food Promotions
Wendy's Game of Thrones Promotion Combines Elements of Fire & Ice
<
95
Valentine's Day-Inspired Fragrance Lines
Valentine's Day-Inspired Fragrance Lines
A Pastel Campaign Boasts the Kim Kardashian Perfume Line
<
94
Icon-Inspired Glamorous Sneakers
Icon-Inspired Glamorous Sneakers
Vans is Releasing a Footwear Line That Honors David Bowie
<
93
Typography-Inspired Board Games
Typography-Inspired Board Games
The Updated Galapagos Game by Felix Salut is Design-Friendly
<
92
Daring Brand Call-Out Ads
Daring Brand Call-Out Ads
This Sketchers Ad Takes a Risk as It Trolls the Nike NCAA Malfunction
<
91
Uninspired Vibrant Posters
Uninspired Vibrant Posters
Alex + Hugo Launch Colorful 'Demotivational Posters' with Cynical Words
<
90
Voice-Activated Disney Toys
Voice-Activated Disney Toys
Disney Pixar’s Toy Story 4 Range from ThinkWay is Responsive
<
89
Teen Drama Board Games
Teen Drama Board Games
The Monopoly Riverdale Board Game Has Collectible Tokens and More
<
88
Space Race-Inspired Fashion Editorials
Space Race-Inspired Fashion Editorials
Levi's Taps Nostalgia with Its 1950s Space Race Lookbook
<
87
Vibrant '90s-Themed Hotels
Vibrant '90s-Themed Hotels
Hotels.com's Lisa Frank Flat is the Perfect Retreat for '90s Fans
<
86
Human-Animal Hybrid Fashion
Human-Animal Hybrid Fashion
The 2019 Iris Van Herpen Show Draws Inspiration from DNA Engineering
<
85
Subtly Simplistic Cartoon Fashions
Subtly Simplistic Cartoon Fashions
The UNIQLO UT Mickey Mouse Collection Includes Many Styles
<
84
Goth-Inspired Brand Launches
Goth-Inspired Brand Launches
Goth des Garçons is a Brand That Exaggerates Online Fashion Culture
<
83
Hyper-Focused Soda Ads
Hyper-Focused Soda Ads
The New Coca-Cola Print Ads are Quite Impactful in a Subtle Manner
<
82
Modern Art-Adorned Casualwear
Modern Art-Adorned Casualwear
Lacoste and Keith Haring Collaborate on a Preppy Set of Apparel
<
81
Stunning Theatrical Fashion Editorials
Stunning Theatrical Fashion Editorials
IISE's SS19 Draws Inspiration from Protests in South Korea
<
80
Members-Only Co-Working Spaces
Members-Only Co-Working Spaces
Spring Place Beverly Hills Boasts a Luxurious & Focused Environment
<
79
Superhero-Themed Basketball Shoes
Superhero-Themed Basketball Shoes
Marvel Studios and adidas Basketball Drops Heroes Among Us Pack
<
78
AI Robot-Produced Artwork
AI Robot-Produced Artwork
AI Art is Gaining Traction and It is Evident from Ai-Aa's Exhibition
<
77
Ethereally Monochromatic Sports Collections
Ethereally Monochromatic Sports Collections
The Reebok x Victoria Beckham Boasts Supreme Elegance
<
76
Humorous Ocean Clean-Up Campaigns
Humorous Ocean Clean-Up Campaigns
Pornhub Launches the 'Dirtiest Porn Ever' to Raise Money
<
75
Sitcom-Themed Toy Releases
Sitcom-Themed Toy Releases
LEGO Created a Friends-Themed Set for the Show's 25th Anniversary
<
74
Light-Emitting Sleep Boxes
Light-Emitting Sleep Boxes
The Zucklight Helps Moms Know When to Get Up and Start the Day
<
73
Ethereal Social Photo Projects
Ethereal Social Photo Projects
Marta Syrko Puts Models with Down Syndrome in the Spotlight
<
72
Spray Paint-Style Fashion Collaborations
Spray Paint-Style Fashion Collaborations
The Levi's x Gorillaz Line Boasts Room for Customization
<
71
Design-Forward Climate Strike Posters
Design-Forward Climate Strike Posters
Glug Develops an Expansive Database for Activist Posters
<
70
Lazy Summer-Inspired Graphic Tees
Lazy Summer-Inspired Graphic Tees
Uniqlo Launches a Range of Gudetama Tees for the Summer Months
<
69
Exaggerated Contemporary Statement Dresses
Exaggerated Contemporary Statement Dresses
The Viktor & Rolf Spring 2019 Became a Viral Sensation
<
68
Playful Politically Inspired Timepieces
Playful Politically Inspired Timepieces
After Its April Fools Prank, TRIWA Launches Trump Watches
<
67
Pharmaceuticals-Influenced Streetwear
Pharmaceuticals-Influenced Streetwear
MYGE's Graphic-Heavy Design are Sure to Make a Statement
<
66
Psychedelic Tie-Dye Band Shirts
Psychedelic Tie-Dye Band Shirts
NOT / APPLICABLE's Tie-Dye Grateful Dead Shirts Honor the 70s
<
65
Web-Inspired Pop-Up Concepts
Web-Inspired Pop-Up Concepts
Made Thought is "a Website That Exists in the Form of a Pop-Up Shop"
<
64
Cartoon-Themed Resort Hotels
Cartoon-Themed Resort Hotels
The Cartoon Network Hotel is Created with Palace Entertainment
<
63
Mysterious Logo-Dependent Campaigns
Mysterious Logo-Dependent Campaigns
American Red Cross' 'Missing Type' Revamps the Logos of Brands
<
62
Tasteful Body-Celebrating Ads
Tasteful Body-Celebrating Ads
This KKW BEAUTY Campaign Highlights Belly Rolls & Stretch Marks
<
61
Sneaker-Honoring Magazine Launches
Sneaker-Honoring Magazine Launches
atmos Launches an Air Max Magazine That Will Delight Nike Fans
<
60
Immersive Visual Installations
Immersive Visual Installations
Refik Anadol’s Work is Projected onto the LA Disney Concert Hall
<
59
Anti-Sexism Chair Designs
Anti-Sexism Chair Designs
The Manspreading Chair by Laila Laurel Offers Subtle Commentary
<
58
Unconventional Handmade Cannabis Products
Unconventional Handmade Cannabis Products
Neenineen Studio Fuses Caffeine, Cannabis & Water Slides
<
57
Hand-Drawn Vintage Apparel
Hand-Drawn Vintage Apparel
Top Shelf Premium and Matt Faust Join Forces on a SS19 Capsule
<
56
Witty Millennial Life Kits
Witty Millennial Life Kits
The Adulting Kit is a Hilarious Take on Millennial Culture
<
55
AI Beauty Editorials
AI Beauty Editorials
Dazed Digital & Kylie Jenner Experimented with Editorial Beauty Makeup
<
54
Upcycled Vintage Chair Covers
Upcycled Vintage Chair Covers
Dr. Romanelli & Modernica's Collab Uses Champion-Branded Clothing
<
53
Street-Ready Luxury Fashion
Street-Ready Luxury Fashion
Pharrell Williams Unveils His New Chanel Collaboration
<
52
Subtle Social Media Commentary
Subtle Social Media Commentary
Ezequiel Pini's Project for Six N. Five Criticizes Social Media
<
51
Arty Fast Food Campaigns
Arty Fast Food Campaigns
McDonald's Sweden Turns to High Art to Promote Its Big McBacon
<
50
Fable-Inspired High Fashion Capsules
Fable-Inspired High Fashion Capsules
Gucci Releases a Celebratory Lunar New Year Collection
<
49
Rapper-Funded Contemporary Womenswear Lines
Rapper-Funded Contemporary Womenswear Lines
Maisie Wilen's Inaugural Capsule is Funded by Kanye
<
48
Boho Celebrity Decor Lines
Boho Celebrity Decor Lines
The Drew Barrymore Flower Home Line Features Chic and Affordable Pieces
<
47
Trash-Collecting Viral Eco Initiatives
Trash-Collecting Viral Eco Initiatives
The #Trashtag Has Seen a Surge in Popularity of Recent
<
46
Helpful Digital Detox Patches
Helpful Digital Detox Patches
Stupid Studio and Jacob Sørensen Work on a Digital Addiction Cure
<
45
Intimacy-Introducing Hugging Machines
Intimacy-Introducing Hugging Machines
Lucy McRae Explores the Connotations of Mechanical Touch
<
44
Highly Elegant Restaurant Interiors
Highly Elegant Restaurant Interiors
The Lucky Cat Restaurant Boasts a Romantic Atmosphere
<
43
Reggaeton Artist-Designed Apparel
Reggaeton Artist-Designed Apparel
J Balvin Joined with GUESS to Come Up with a Colorful Line
<
42
In-Store Mystery Boxes
In-Store Mystery Boxes
Marshalls' Surprise Boxes Treat Shoppers to Fashion, Decor, Tech & More
<
41
Social Media-Inspired Wavy Glasses
Social Media-Inspired Wavy Glasses
The Bentel Brothers' Eyewear Presents Purely Aesthetic Glasses
<
40
High School-Themed Footwear Events
High School-Themed Footwear Events
This Vans Pop-Up Calls Attention to the Brand's ComfyCush Era
<
39
Animation-Inspired Sneaker Designs
Animation-Inspired Sneaker Designs
The New Nike Air Max 1 Silhouette is Influenced by Missing Link
<
38
Dating App Valentine's Cards
Dating App Valentine's Cards
Hinge and Society6 Collaborated on Modern Valentine's Day Cards
<
37
Meme-Inspired Holiday Apparel
Meme-Inspired Holiday Apparel
The 'Woman Yelling at a Cat' Sweater Celebrates Internet Culture
<
36
Super Realistic CG Models
Super Realistic CG Models
'Imma' is Designed by ModelingCafe -- a Tokyo-Based Company
<
35
Wireless Earphone Earrings
Wireless Earphone Earrings
Twitter User Tackles Viral Internet Craze with AirPod Earrings
<
34
Anime-Inspired Footwear Designs
Anime-Inspired Footwear Designs
These Anime Vans Sneakers are Inspired by JoJo’s Bizarre Adventure
<
33
Cartoon Meme Collectibles
Cartoon Meme Collectibles
The 'Masterpiece Memes' SpongeBob Toys Take Cues from Viral Content
<
32
Gamer-Branded Burritos
Gamer-Branded Burritos
Chipotle Teamed Up with YouTuber 'Myth' to Create the Myth Burrito
<
31
Playful Pop Culture-Referencing Ads
Playful Pop Culture-Referencing Ads
This LEGO Ad Responds to Netflix's Tidying Up with Marie Kondo
<
30
Actress-Crafted Beauty Brands
Actress-Crafted Beauty Brands
Millie Bobby Brown Created a Beauty Line Called Florence by Mills
<
29
Disney Villain Beauty Sets
Disney Villain Beauty Sets
The Funko Pop! Disney Cosmetics Collection is Based on Famous Villains
<
28
Logo-Centric Custom Fashion
Logo-Centric Custom Fashion
Nicole McLaughlin Creates Wearables with One's Favorite Brand Logos
<
27
Exclusively Exhibited Sneaker Samples
Exclusively Exhibited Sneaker Samples
Virgil Abloh's MCA Exhibit Reveals Nike x OFF-WHITE Samples
<
26
Drinkable Potato Chips
Drinkable Potato Chips
Koike-Ya Debuts a Snack Innovation That Keeps Your Hands Grease-Free
<
25
Post-Climate Change Fashion Runways
Post-Climate Change Fashion Runways
Marine Serre Embraces an Apocalyptic Style for SS 2020
<
24
Canned Water Beverages
Canned Water Beverages
Mananalu is Fighting Single-Use Plastic Water Bottles with Aluminum Cans
<
23
Sci-Fi Film Graphic T-Shirts
Sci-Fi Film Graphic T-Shirts
The Uniqlo UT x Star Wars Range Drops and Features Signature Visuals
<
22
Spin-Friendly Sunglasses
Spin-Friendly Sunglasses
Jimmy Fallon & Warby Parker Develop Classic Sunglasses with a Twist
<
21
3D-Printed Gala Gowns
3D-Printed Gala Gowns
Zac Posen, GE Additive & Protolabs Collaborated on 3D-Printed Met Gala Gowns
<
20
Ironically Direct Campaigns
Ironically Direct Campaigns
no name Launched A Straightforward and Hilarious Campaign
<
19
Life Simulation-Inspired Lookbooks
Life Simulation-Inspired Lookbooks
The Moschino Sims 4 Collection Takes Cues from the Iconic Game
<
18
Coloring Book-Themed Cafes
Coloring Book-Themed Cafes
The 2D Cafe in Japan is the Perfect Spot for Your Next Instagram Post
<
17
Social Media Brand Engagements
Social Media Brand Engagements
McDonald's is Taking a Stab at Balenciaga's Slip-On Shoes
<
16
TV-Inspired Handmade Pet Beds
TV-Inspired Handmade Pet Beds
Kate Agafonova Uses Foam Rubber and Textiles in This Design
<
15
Nostalgia-Themed Selfie Museums
Nostalgia-Themed Selfie Museums
Toronto's HideSeek Draws Inspiration from Childhood Memories
<
14
Viral Sex Toy Ads
Viral Sex Toy Ads
WOW Tech Group's 'Womanizer' Billboard Gainer International Recognition
<
13
Nostalgic 90s Swimwear Collections
Nostalgic 90s Swimwear Collections
The Sofia Richie x Frankie's Bikinis Line is a Nod to the 90s
<
12
Majestically Expressive Celebrity Portraits
Majestically Expressive Celebrity Portraits
Mark Seliger Captures Elegance at the 2019 Oscar Party
<
11
Celebrity Loungewear Lines
Celebrity Loungewear Lines
Kim Kardashian's SKIM Line Just Launched the 'Cotton Collection'
<
10
Creative Award Show Posters
Creative Award Show Posters
Shutterstock's Designer Produce Pop Art-Inspired Oscar Posters
<
9
Authentic Grass Slippers
Authentic Grass Slippers
Somersby Released Slippers Made from Real Grass
<
8
Humorous Social Media-Referencing Campaigns
Humorous Social Media-Referencing Campaigns
The Instagram Egg Gets a Shout Out in This IKEA Poster
<
7
Swapped Logo Aesthetics
Swapped Logo Aesthetics
As a Bizarre Marketing Stunt, CDA Swaps the Logos of Big-Name Brands
<
6
Minimalist Rectangular Homes
Minimalist Rectangular Homes
2001 Uses Glass and Concrete for This Compact House in Luxembourg
<
5
Agency-Signed Virtual Models
Agency-Signed Virtual Models
CGI Model Daisy Page is Now Exclusively Signed to Lipps LA
<
4
Meme-Inspired Music Ads
Meme-Inspired Music Ads
Spotify Ads Tap Internet Culture to Spark Enjoyment Among Users
<
3
Highly Imaginative Sneaker Concepts
Highly Imaginative Sneaker Concepts
London-Based Rosie Lee Develops a Number of Air Max Visions
<
2
Cheeky Marketing Strategies
Cheeky Marketing Strategies
The McDonald's Paper Bag is Eerily Similar to Alexander Wang's Design
<
1
Arty Recreated Photo Campaigns
Arty Recreated Photo Campaigns
Balmain Channels Janet Jackson Through Cara Delevingne
<