Numerous industries look to pop culture trends to help define future campaigns and products, and this list of 2020 pop culture ideas is sure to offer countless examples that can serve as inspiration.
The superhero universe was a huge topic of conversation this year, with movies such as Avengers: Endgame, Spiderman Far From Home and Captain Marvel dominating at the box office. In an effort to capitalize on this excitement, adidas Basketball and Marvel Studios collaborated on a superhero-themed sneaker. On another note, brands leveraged meme culture in 2019 to target a younger demographic. An example of this was seen with Spotify's ad campaign, that tapped into common internet tropes to promote its data-driven streaming and curated playlists, while appealing to Millennials and Gen Z.
For more pop culture ideas in the year ahead, check out Trend Hunter’s 2020 Trend Report.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
