The Reebok x Victoria Beckham Boasts Supreme Elegance
Kalina N — July 30, 2019 — Pop Culture
References: reebok & highsnobiety
The Reebok x Victoria Beckham partnership is making its second debut on the market with a series of highly functional and fashion-forward garments that are designed to make a statement, whilst keeping up with the active lifestyle of consumers.
In the accompanying lookbook, the offerings appear light, swift, and dynamic. The Reebok x Victoria Beckham collaboration extends with both female-focused, as well as some unisex options. Aside from the chic and contemporary apparel, footwear and a range of accessories have also been released. Each offering embodies the design space between sports-oriented gear and chic streetwear.
The silhouettes draw inspiration from Victoria Beckham's "daily high-energy exercise routine and her journey as a trained dancer."
Photo Credits: Reebok, Mario Sorrenti
In the accompanying lookbook, the offerings appear light, swift, and dynamic. The Reebok x Victoria Beckham collaboration extends with both female-focused, as well as some unisex options. Aside from the chic and contemporary apparel, footwear and a range of accessories have also been released. Each offering embodies the design space between sports-oriented gear and chic streetwear.
The silhouettes draw inspiration from Victoria Beckham's "daily high-energy exercise routine and her journey as a trained dancer."
Photo Credits: Reebok, Mario Sorrenti
Trend Themes
1. Functional Fashion-forward Activewear - The Reebok x Victoria Beckham collaboration highlights the trend of blending high fashion with highly functional activewear, creating opportunities for disruptive innovation in the fashion industry.
2. Chic Streetwear with Athletic Influences - The collection showcases the trend of combining sporty elements with streetwear aesthetics, presenting opportunities for disruptive innovation in the streetwear industry.
3. Unisex Fashion and Gender-inclusive Design - The inclusion of both female-focused and unisex options in the collection reflects the trend towards gender inclusivity in fashion, opening up opportunities for disruptive innovation in the gender-neutral fashion industry.
Industry Implications
1. Fashion - The Reebok x Victoria Beckham collaboration introduces disruptive innovation opportunities in the fashion industry, specifically in the activewear, streetwear, and gender-neutral fashion sectors.
2. Sportswear - The collection's fusion of athletic influences and high fashion creates disruptive innovation opportunities in the sportswear industry, encouraging collaborations between sportswear brands and luxury fashion labels.
3. Accessories - The release of accessories alongside the apparel and footwear highlights disruptive innovation opportunities in the accessories industry, with potential for innovation in functional and fashionable accessories for active lifestyles.
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