Sportswear label Reebok works in collaboration with the EAMES office once again and this time around, the duo join forces to update the Classic Leather sneaker model for the season. Arriving just in time for Spring/Summer 2022, the monochrome look nods to the EAMES 'Colouring Toy' and 'Rosewood' artworks.
The Colouring Toy iteration has a white leather base foundation and 'angelic bottoms' with a blend of toy figures seen throughout the entire upper in a contrasting black. EAMES adds the text in replacement of the Reebok logo found at the midfoot section and the tongue boasts co-branding details. The second shoe is inspired by furniture as it has woodgrain patterns to reference the design language of the signature Molded Plywood Lounge Chair.
Image Credit: Leo Gamboa
Key Themes Behind This Trend
- Artful Monochrome Sneakers
- Disruptive innovation opportunity: exploring the intersection of art and fashion by partnering with artists to create unique and limited edition footwear.
- Collaborative Sneaker Updates
- Disruptive innovation opportunity: partnering with established design firms or artists to create exciting updates to classic sneaker models.
- Nostalgic Toy-inspired Designs
- Disruptive innovation opportunity: tapping into nostalgia by creating footwear or apparel design inspired by classic toys or childhood memories.
Where This Applies
- Sportswear and Fashion
- Disruptive innovation opportunity: incorporating unique and surprising design elements into sportswear or fashion apparel and footwear.
- Art and Design
- Disruptive innovation opportunity: partnering with fashion brands to create limited edition art pieces, or partnering with artists to create wearable art.
- Toy and Gaming Industry
- Disruptive innovation opportunity: creating fashion and apparel collections inspired by classic toys or partnering with video game developers to create custom, limited edition sneakers or clothing lines.
