Reebok introduces its new Reverse collection that celebrates some of the most iconic silhouettes from its archives paired perfectly with new options as well. The entire range of sportswear is carefully curated by the product team at Reebok.
The brand reimagines classics by elevating the materials to premium fabrication, unique details, and special detail updates. The shoes go through a process that is ready for more modern wearing, including the AZ II, which originated in 1983. There are two colorway options that launch in this silhouette, revamped with materials such as nylon and an elevated wedged heel unit, finished off with a dramatic Reebok logo as a nod to the 80s. The rest of the capsule includes the Club C Nylon shoe in two colorways.
Image Credit: Reebok
Why This Trend Is Growing
- Archival Sportswear Collections
- Incorporate vintage designs and materials into modern sportswear for a unique and nostalgic customer experience.
- Premium Fabrication Innovation
- Elevate the quality and materials used in sportswear by incorporating luxurious materials such as suede and leather.
- Old Meets New Design
- Combine iconic silhouettes from the past with contemporary design elements to create a fresh take on classic styles.
Industries Being Reshaped
- Sportswear
- Sportswear brands can use archival designs and premium materials in their collections to differentiate themselves in a crowded market.
- Fashion
- Fashion companies can adapt archival sportswear designs in their collections or create new ones with an old meets new design philosophy.
- Retail
- Retailers can curate collections that incorporate vintage elements and offer a unique shopping experience that appeals to nostalgia and sentimentality.
