Fashion and cosmetics continue to change at a rapid rate and the July 2021 fashion for men trends underscore how the industry has evolved to meet rapidly evolving consumer needs.
Notably, in the grooming realm, we see the launch of products designed specifically for those with peppered (or gray) hair. Cleverman, the men's haircare brand, recently debuted hair and beard dyes for graying hair that are customized to the consumer's desired hair color. The kits include hair and/or beard dye, personalized gloves, an applicator and mixing tray, and cleansing products like shampoo, conditioner, and/or beard scrubs.
Another intriguing example comes from Duluth Trading Co. The brand recently debuted a proprietary tool called 'Duluth Custom Built' that allows consumers to create their very own custom pairs of DuluthFlex Fire Hose work pants.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
