Superga Beauty and the luxury French shaving label Plisson are teaming up to launch a line of men's skincare. Plisson was founded in 1808 and offers a wide range of razors, shaving brushes, cosmetics, hairbrushes, and beard and mustache brushes.
As one of the oldest shaving brush manufacturers, Plisson believes it is time to include men's skincare products in its inventory list. The skincare line includes natural ingredients and is created by Superga Beauty for the French company. Manufactured in Montataire, France, the products are produced in a GMP-certified facility to ensure high-quality formulas. The rage includes 10 brand new skincare items to accompany a post-shaving routine. In addition, the brand focuses on promoting healthy skin habits through its new launch.
Image Credit: Cosmetics Business
Key Themes Behind This Trend
- Men's Skincare
- The trend of men's skincare is expanding to include post-shave routines.
- Natural Ingredients
- There is a growing trend for skincare products made with natural ingredients.
- Brand Collaboration
- Collaboration between established brands can create innovative product lines.
Where This Applies
- Beauty and Personal Care
- The beauty and personal care industry can expand their offerings to include men's post-shave skincare lines.
- Luxury Goods
- Luxury goods companies can tap into the trend of men's skincare by introducing curated product lines.
- Manufacturing
- Manufacturers can innovate by focusing on creating high-quality skincare products made with natural ingredients.
